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#608: How to Convert Visitors to Customers with a Better Website - Jeff Brown
Manage episode 355956897 series 3031841
Nathan Holritz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nathan Holritz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The primary purpose of your website is to convert visitors to customers. If it's not doing so consistently, it's time for change! Listen in to this conversation with Jeff Brown to learn how to update your website for higher conversion and business growth!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Jeff's introduction (1:35)
What big principle can Jeff share to help photographers work more efficiently? (5:27)
What big idea helped enable the growth Jeff saw in his photography business? (10:15)
Why does Jeff think photographers tend to focus on the aesthetic of their website vs the goal of conversion? (15:40)
What are the 5 big ideas that will help photographers improve website conversion? (20:47)
1. Have 1 primary purpose and 1 backup purpose for your website
2. Communicate the benefits of hiring you vs just sharing pretty pictures
3. Delete the testimonial page
4. Include pricing on your website
5. Blog with the intention of showing up for indirect searches
Links:
https://thephotographersmentor.com
https://thephotographerssuite.com
https://surferseo.com
https://ubersuggest.com
https://hoth.com
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