Obsessed with Flywheel Marketing
Manage episode 321298493 series 3011138
Knock CRM에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Knock CRM 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Stop thinking of the renter journey as a funnel, and start thinking of it as a flywheel. With a funnel model, everything falls out at the bottom, so you need to continuously search out new leads. But with a flywheel, you engage your current customers to both retain them and attract new residents.
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In this episode, we talk about how you can put renters at the center of your marketing strategy to spin that flywheel out of control (and cut marketing costs in the process). Plus, Sydney shares the “secret sauce” for good marketing.
49 에피소드