FF196: The Power of Writing a Book to Attract Clients with Kim Day
Manage episode 366587052 series 3009372
In this episode, Kim Day, author of Write and Grow Rich, joins us to talk about how to turn your intellectual property into a book that can help you boost your visibility, secure more speaking gigs, and generate leads for new clients. Kim shares the importance of knowing your customer to create clear messaging for marketing and how to repurpose your book for different media types.
Highlights From This Episode:
- Repurpose book content for blogs, programs, social media and videos.
- Identify your ideal customer and understand their problem.
- Message clarity is key to effective marketing.
- Talking to everyone equates to talking to no one.
- A book provides more visibility and credibility.
Links & Resources From This Episode:
Read more: Write and Grow Rich by Kim Day
Resources: Grab a FREE copy of her "10 Step Guide to Plan and Write a Client Attracting Book"
More About Kim Day
Kim Day is the Award-Winning Author of "Write and Grow Rich: How to Use a Book to Supersize Your Brand, Your Business, and Your Bank Account".
Kim helps coaches, consultants, and service-based entrepreneurs overcome the daily struggle of finding their next client, stand out from the crowd in their industry, & increase visibility, credibility & authority by publishing a book.
For 13 years she was one of usually a dozen financial advisors at every networking event, struggling to compete for clients in an overcrowded and skeptical market. After publishing her first book, the "Financial Fitness Playbook: The Ultimate Guide to Winning the Money Game", she was able to double her income in less than 12 months using the same strategies she now teaches in her new book and signature program.
Awesome FREE Resources for YOU!
Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.
Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please Share It, Subscribe to the Podcast and Leave Us An iTunes Review.
Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.
Visit Val’s Website: https://vallow.me/
Connect with Val on Linked In: https://www.linkedin.com/in/val-low
#entrepreneur #business #branding #marketing #visibility #strategy #repurpose content #video #social media #message #book
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