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State of the Social Media Union with KP
Manage episode 424773093 series 2967821
Join our host Michelle Pellizzon and Holisticism's social media manager, KP, as they dive into the current state of platforms like Instagram, exploring how it affects small businesses and creatives. They discuss the frustrations of dealing with algorithms, the nature of viral content, smart marketing strategies, and why staying true to yourself online is so important.
KEY TAKEAWAYS:
- Social media algorithms are designed to maximize user engagement for ad revenue, rather than to support creators or small businesses.
- Instagram's algorithm prioritizes shallow engagement, making it difficult for businesses to organically reach their existing followers.
- Creators are frustrated by the restricted visibility and narrow algorithms on platforms like Instagram.
- Promoting one's authentic self and interests, rather than merely a brand, is seeing more success on platforms like Threads.
- Small businesses can effectively use numerous creative marketing strategies beyond social media to promote their work.
📚 Resources and Links:
- Hear all of this and more every Friday morning by subscribing here
- Sign up here for your weekly wink from the Universe and receive curated links to tickle your brain and coax out your intuition!
- 📩 Connect with host Michelle Pellizzon-Lipsitz and team Holisticism
- Subscribe and support the podcast on Spotify here.
- Join our free Holisticism Hub community of intuitives and creators here
- Claim your spot in the North Node waitlist today
- This podcast is edited by Softer Sounds Studios
239 에피소드
Manage episode 424773093 series 2967821
Join our host Michelle Pellizzon and Holisticism's social media manager, KP, as they dive into the current state of platforms like Instagram, exploring how it affects small businesses and creatives. They discuss the frustrations of dealing with algorithms, the nature of viral content, smart marketing strategies, and why staying true to yourself online is so important.
KEY TAKEAWAYS:
- Social media algorithms are designed to maximize user engagement for ad revenue, rather than to support creators or small businesses.
- Instagram's algorithm prioritizes shallow engagement, making it difficult for businesses to organically reach their existing followers.
- Creators are frustrated by the restricted visibility and narrow algorithms on platforms like Instagram.
- Promoting one's authentic self and interests, rather than merely a brand, is seeing more success on platforms like Threads.
- Small businesses can effectively use numerous creative marketing strategies beyond social media to promote their work.
📚 Resources and Links:
- Hear all of this and more every Friday morning by subscribing here
- Sign up here for your weekly wink from the Universe and receive curated links to tickle your brain and coax out your intuition!
- 📩 Connect with host Michelle Pellizzon-Lipsitz and team Holisticism
- Subscribe and support the podcast on Spotify here.
- Join our free Holisticism Hub community of intuitives and creators here
- Claim your spot in the North Node waitlist today
- This podcast is edited by Softer Sounds Studios
239 에피소드
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