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Sports Marketing’s Future w/Fan Controlled Football’s Jasmine McGee
Manage episode 306813800 series 2921383
Brian Clapp - Work in Sports에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Clapp - Work in Sports 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today’s WorkInSports Podcast guest, Fan Controlled Football’s Senior Director of Marketing Partnerships Jasmine McGee, runs the marketing and sponsorship efforts for a new league that considers itself football for the modern world. The games are an hour long, streamed on Twitch, with no kickers or punters, and played on a 50-yard field at 7-on-7. The hook is that fans call the plays as part of the interactive Twitch experience and you can be a part owner of a team.
To get traction, a business needs financial backing, and Fan Controlled Football has that covered with sponsorships from Wendy’s, Verizon, and Progressive just to name a few. Current and former NFL Players such as Austin Ekeler, Richard Sherman, Dalvin Cook, and Marshawn Lynch have hopped aboard the train as owners to lay a strong foundation.
McGee’s sports marketing efforts have paid dividends. The FCF went from 735,000 viewers on Twitch in its first week to 2.1 million in the playoffs. It also got something the XFL and AAF did not, a second season. “FCF Season v.2.0” will begin in Spring 2022 after the Super Bowl. The four-team league is expanding to eight and they announced a broadcast deal with NBCUniversal’s NBCLX and Peacock to broadcast every game of the season.
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