220: The 3 Most Important Habits for a New Product Business Owner

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Starting a product-based business, especially a subscription box, can feel overwhelming. There’s so much to learn, so much to do, and so many voices telling you the “right” way to start.

Building a strong, sustainable business doesn’t come down to fancy strategies or big investments. It comes down to the small, steady habits you create from the very beginning.

In this Friday Fuel episode of The Launch Your Box Podcast, I’m sharing the three habits I wish someone had told me about when I started my subscription box business.

These habits don’t cost a dime, but they’ll help you build momentum, confidence, and subscribers.

Habit #1: Consistency Over Perfection

Perfection doesn’t get you paid. Consistency does.

Too many business owners wait until things are perfect before they show up. But your audience isn’t looking for perfect. They’re looking for YOU.

Consistency means:

• Posting on social three times a week

• Sending that weekly email (even if you’re not sure what to say)

• Talking about your product, even if no one seems to be listening yet

• Shipping your box on time, even if your insert card isn’t exactly what you wanted

When you show up consistently, people start paying attention. You learn faster. You build confidence. Done and shipped is always better than perfect and never launched.

Talking about your product looks like:

• Behind-the-scenes footage while packing boxes

• Sharing customer reviews or unboxing stories

• Going live to show what’s inside this month’s box

• Reminding your audience when the waitlist or doors are open

Take Action: Open your Instagram Stories and talk about your product today. Keep it casual. Keep it personal. It doesn’t need to be perfect.

Start by noticing:

• Which Instagram posts get the most engagement

• Which emails have the highest open or click rates

• How many people click on your waitlist link when you post it

Tracking helps you stop wasting time on what’s not working, and it shows you what to double down on. Something as simple as jotting notes in a Google Doc can completely change the way you grow.

Take Action: Pick one thing to track this week. Maybe it’s DM responses to a story, or clicks on a post. Write it down.

You don’t need to wait until you have it all figured out to get started. Build these habits now, and your future self will thank you.

In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing three simple habits that will help you stop overthinking, start showing up with confidence, and build the foundation for a subscription box business that grows month after month.

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