196: What Smart Subscription Box Owners Do In The Slow Months

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

If you’ve ever found yourself dreading the “J months” of January, June, and July, you’re not alone. A lot of subscription box owners and product-based business owners see these as slow, even sluggish seasons. But what if that mindset is the very thing holding you back?

In this episode of the Launch Your Box podcast, I’m sharing a mindset reset, practical list-building strategies, and five real sales ideas to help you beat the summer slump and build serious momentum heading into fall.

Because here’s the truth: you don’t have to coast through summer. Because your success this fall starts with what you’re doing right now.

The Real Reason the “J Months” Feel Slow

I recently heard a speaker say, “The J months are just bad for business.”And my first thought? That’s the problem right there. These months are not the problem. But how you show up for them might be.

As subscription box owners, we often scale back our marketing, stop sending emails, and lower our energy during these months. And guess what? That creates the slowdown we feared.

The J months aren’t cursed. They’re just different. The key isn’t to disappear. It’s to show up differently.

Build Now to Launch Your Subscription Box Strong Later

When other business owners are quiet, you have a chance to stand out. This is the time to grow your following and build your list so your next subscription box launch is stronger than ever.

Here’s how to stay visible and connected all summer long:

• Share sneak peeks and behind-the-scenes content
• Reconnect with your “why” and invite your audience in
• Offer a summer opt-in like a checklist, quiz, or guide
• Run a giveaway to build your list
• Start or grow your waitlist
• Send 1–2 nurture emails per week

What you do now will directly impact your future sales and your next launch.

5 Sales Strategies to Beat the Summer Slump

If you want to drive revenue during the J months, try one (or more!) of these proven strategies:

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This is your prep season, your brand-building season, your relationship-deepening season.

Join me in all the places:

• Facebook

• Instagram

• Launch Your Box with Sarah Website

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