121: Adding An Upsell to Your Subscription Box Checkout

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Do you have extra subscription box product laying around? Product that you’d like to get rid of because it’s taking up space on your shelves and tying up your cash flow? Then this episode is for you!

Last month, I was talking with my Mastermind Group on our Voxer channel. One of the many perks of my Mastermind is the members have daily access to me and to each other via this walkie-talkie-style app. We have SUCH great conversations - a ton of knowledge is shared and some seriously valuable relationships have been built.

One of the Mastermind members, Lo Hixon of Passion & Growth, shared her solution to this too much past box product problem so many of us have. She put a one-click upsell at checkout into place during a recent launch. And… more than 40% of the people who signed up for her subscription also bought a leftover box. More than 40%!!

My mind was blown. With this one, simple addition to her checkout page, Lo increased her average order value (AOV) and reduced her inventory. Oh… and she sold these boxes at full price. These boxes were NOT discounted.

Since I was planning my first launch in 3 ½ years when Lo shared this idea, I quickly got my team on board. We set the one-click upsell option up for both my Monogram Box™ subscription and my T-Shirt Club.

The result? We sold 77 boxes! That’s 77 boxes that were laying around on our shelves. Selling them meant cash back in the bank and new subscribers who were super happy to receive a box so quickly!

Setting up a one-click upsell option is simple:

1. Build the product listing - I recommend making it a “surprise box.”
2. Build a simple landing page to act as your thank you page.

• It’s important that the upsell offer appears AFTER they sign up for your subscription box.

1. Connect this landing page/thank you page to trigger upon checkout.
2. Set up an email automation in your email CRM to capture those who signed up for your subscription but did not purchase the upsell.

Why does this work so well? People are signing up NOW. They’re excited - they want something NOW. Give them the chance to get one of your amazing past boxes while they wait for the next month’s box.

Join me for this episode as I share a simple upsell strategy that will reduce inventory, put cash in your bank account, and make new subscribers happy!

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