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George Kao์—์„œ ์ œ๊ณตํ•˜๋Š” ์ฝ˜ํ…์ธ ์ž…๋‹ˆ๋‹ค. ์—ํ”ผ์†Œ๋“œ, ๊ทธ๋ž˜ํ”ฝ, ํŒŸ์บ์ŠคํŠธ ์„ค๋ช…์„ ํฌํ•จํ•œ ๋ชจ๋“  ํŒŸ์บ์ŠคํŠธ ์ฝ˜ํ…์ธ ๋Š” George Kao ๋˜๋Š” ํ•ด๋‹น ํŒŸ์บ์ŠคํŠธ ํ”Œ๋žซํผ ํŒŒํŠธ๋„ˆ๊ฐ€ ์ง์ ‘ ์—…๋กœ๋“œํ•˜๊ณ  ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ๊ท€ํ•˜์˜ ํ—ˆ๋ฝ ์—†์ด ๊ท€ํ•˜์˜ ์ €์ž‘๋ฌผ์„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐ๋˜๋Š” ๊ฒฝ์šฐ ์—ฌ๊ธฐ์— ์„ค๋ช…๋œ ์ ˆ์ฐจ๋ฅผ ๋”ฐ๋ฅด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค https://ko.player.fm/legal.
Player FM -ํŒŸ ์บ์ŠคํŠธ ์•ฑ
Player FM ์•ฑ์œผ๋กœ ์˜คํ”„๋ผ์ธ์œผ๋กœ ์ „ํ™˜ํ•˜์„ธ์š”!

Make your marketing easier over the years by shifting toward your authentic heart-felt service ๐Ÿ’›

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๊ณต์œ 
 

Manage episode 364616878 series 2841820
George Kao์—์„œ ์ œ๊ณตํ•˜๋Š” ์ฝ˜ํ…์ธ ์ž…๋‹ˆ๋‹ค. ์—ํ”ผ์†Œ๋“œ, ๊ทธ๋ž˜ํ”ฝ, ํŒŸ์บ์ŠคํŠธ ์„ค๋ช…์„ ํฌํ•จํ•œ ๋ชจ๋“  ํŒŸ์บ์ŠคํŠธ ์ฝ˜ํ…์ธ ๋Š” George Kao ๋˜๋Š” ํ•ด๋‹น ํŒŸ์บ์ŠคํŠธ ํ”Œ๋žซํผ ํŒŒํŠธ๋„ˆ๊ฐ€ ์ง์ ‘ ์—…๋กœ๋“œํ•˜๊ณ  ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ๊ท€ํ•˜์˜ ํ—ˆ๋ฝ ์—†์ด ๊ท€ํ•˜์˜ ์ €์ž‘๋ฌผ์„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐ๋˜๋Š” ๊ฒฝ์šฐ ์—ฌ๊ธฐ์— ์„ค๋ช…๋œ ์ ˆ์ฐจ๋ฅผ ๋”ฐ๋ฅด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค https://ko.player.fm/legal.

The next time an expert tells you that a marketing or conversion tactic โ€œworksโ€... ask this question:

โ€œIt might work to convert 10% of the audienceโ€ฆ but does it build trust with the other 90%... or would it feel salesy to them?โ€

Watch the video / add your comments here:

https://youtu.be/d3sWWBxRrvk


Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe
  continue reading

302 ์—ํ”ผ์†Œ๋“œ

Artwork
icon๊ณต์œ 
 
Manage episode 364616878 series 2841820
George Kao์—์„œ ์ œ๊ณตํ•˜๋Š” ์ฝ˜ํ…์ธ ์ž…๋‹ˆ๋‹ค. ์—ํ”ผ์†Œ๋“œ, ๊ทธ๋ž˜ํ”ฝ, ํŒŸ์บ์ŠคํŠธ ์„ค๋ช…์„ ํฌํ•จํ•œ ๋ชจ๋“  ํŒŸ์บ์ŠคํŠธ ์ฝ˜ํ…์ธ ๋Š” George Kao ๋˜๋Š” ํ•ด๋‹น ํŒŸ์บ์ŠคํŠธ ํ”Œ๋žซํผ ํŒŒํŠธ๋„ˆ๊ฐ€ ์ง์ ‘ ์—…๋กœ๋“œํ•˜๊ณ  ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ๊ท€ํ•˜์˜ ํ—ˆ๋ฝ ์—†์ด ๊ท€ํ•˜์˜ ์ €์ž‘๋ฌผ์„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐ๋˜๋Š” ๊ฒฝ์šฐ ์—ฌ๊ธฐ์— ์„ค๋ช…๋œ ์ ˆ์ฐจ๋ฅผ ๋”ฐ๋ฅด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค https://ko.player.fm/legal.

The next time an expert tells you that a marketing or conversion tactic โ€œworksโ€... ask this question:

โ€œIt might work to convert 10% of the audienceโ€ฆ but does it build trust with the other 90%... or would it feel salesy to them?โ€

Watch the video / add your comments here:

https://youtu.be/d3sWWBxRrvk


Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe
  continue reading

302 ์—ํ”ผ์†Œ๋“œ

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ํ”Œ๋ ˆ์ด์–ด FM์— ์˜ค์‹ ๊ฒƒ์„ ํ™˜์˜ํ•ฉ๋‹ˆ๋‹ค!

ํ”Œ๋ ˆ์ด์–ด FM์€ ์›น์—์„œ ๊ณ ํ’ˆ์งˆ ํŒŸ์บ์ŠคํŠธ๋ฅผ ๊ฒ€์ƒ‰ํ•˜์—ฌ ์ง€๊ธˆ ๋ฐ”๋กœ ์ฆ๊ธธ ์ˆ˜ ์žˆ๋„๋ก ํ•ฉ๋‹ˆ๋‹ค. ์ตœ๊ณ ์˜ ํŒŸ์บ์ŠคํŠธ ์•ฑ์ด๋ฉฐ Android, iPhone ๋ฐ ์›น์—์„œ๋„ ์ž‘๋™ํ•ฉ๋‹ˆ๋‹ค. ์žฅ์น˜ ๊ฐ„ ๊ตฌ๋… ๋™๊ธฐํ™”๋ฅผ ์œ„ํ•ด ๊ฐ€์ž…ํ•˜์„ธ์š”.

 

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