The Beauty Industry Is The American Dream

Volume Up by The Tease

Interview with Reuben Carranza

Reuben Carranza is currently the Group CEO and member of the Board of Directors for three hair companies, Amika, Eva NYC and Ethique.

Reuben started his career with Procter & Gamble where he spent 24 years of increasing responsibilities across varied business units and geographies working with brands like Pantene, Olay, Cover Girl, Clairol, and Wella. He was then named the NA CEO for Wella Professionals. There, he led the restructuring of the businesses into an integrated organization of over 600 employees.

In 2014, Reuben became a Partner in Luxury Brand Partners and led the creation, launch and scale-up of R+Co – the first luxury hair brand launched by LBP. After the expansion of the brand across 14 countries and after the sale of three iconic brands from LBP (Oribe Hair Care, Becca Cosmetics, Pulp Riot Hair Color), Reuben left the operational management team of LBP.

In 2018, Reuben was appointed the President of Olaplex by the Founders and led the implementation of infrastructure to support growth. He led the launch of Olaplex in Sephora where it became the #1 hair care brand in 3 months. After doubling the business in 12 months, Reuben co-led the management sales pitches enabling the acquisition of the brand from the Founders.

In August of 2019, Reuben joined Unilever Prestige as the CEO of Kate Somerville Skin Health Experts. In July of 2022, Reuben was named CEO of Amika, Eeeeeeeeva NYC and Ethique.

Links:

• https://www.linkedin.com/in/reuben-carranza-29a96910
• https://www.instagram.com/reubencarranza/?hl=en
• https://loveamika.com/
• https://loveamika.com/blogs/the-strand/beauty-changes-lives-amika-team-up
• https://beautychangeslives.submittable.com/submit/271368/amika-friend-to-hair-bipoc-cosmetology-student-scholarship-fall-2023
• https://beautychangeslives.submittable.com/submit/271367/amika-friend-to-hair-lgbtqia-cosmetology-scholarship-fall-2023

News from TheTease.com

• https://www.thetease.com/october-tech-touch-ups/
• https://www.thetease.com/the-pba-dropped-new-merch-for-beauty-pros-to-support-industry-initiatives/
• https://www.thetease.com/cosmo-profs-color-the-world-2023-is-coming-back-heres-what-you-can-expect/

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Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. Brian Daly is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.

Thank you to the team who helped create our new theme song. Show them some love and check out their other work!

• Josh Landowski https://www.instagram.com/josh_landowski/
• Nathan Foulks https://www.instagram.com/vilasparksniper/?hl=en

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