Gina Rubel | How to Protect Your Law Firm by Preparing for a Crisis in Advance


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Gina Rubel is the President and CEO of Furia Rubel Communications, an award-winning, woman-owned public relations and marketing agency that specializes in high-stakes public relations, reputation management, crisis planning, and incident response support for lawyers and law firms. Gina founded Furia Rubel in 2002, making it the first Pennsylvania marketing and public relations agency with a niche in the legal industry.

Gina has written two books on public relations for lawyers and currently works with clients in 28 states and five countries. She founded and co-chairs the Philadelphia Bar Association’s Law Firm Risk Management Committee and was recently inducted into the College of Law Practice Management as a fellow. Gina is also the host of the popular podcast, On Record PR.

In this episode…

We’ve all heard this argument before: law is a practice, not a business. There is often a heavy resistance in the legal industry when it comes to marketing and public relations, but, according to Gina Rubel, this can be detrimental to the future of your practice and your present business.

Gina is the President and CEO of Furia Rubel Communications, one of the top legal marketing agencies in Pennsylvania. After starting her career in law as a judicial clerk and later diving into litigation, she noticed that there was a space in the industry that needed to be remedied: communications.

Join Elise Holtzman on this episode of The Lawyer’s Edge as she sits down with Gina Rubel, the President and CEO of Furia Rubel Communications. Gina talks about her transition from a career in law to a career in communications, her strategies for crisis and reputation management, and the importance of internal training when it comes to public relations. Keep listening.

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