Elise Holtzman | How to Ask for the Business without Being Salesy


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Elise Holtzman is an experienced attorney, a certified professional coach, and the founder of The Lawyer’s Edge, a boutique firm that provides professional development services to individual attorneys and legal organizations.

Elise has a J.D. from Columbia Law School. She practiced commercial real estate transactional law before shifting her focus to empowering lawyers as they navigate their growing careers.

In this episode…

When we think about sales, it's easy to only focus on the negative connotations: the used car sales person, or the telemarketer who calls at all hours of the day, to name a couple. But in the ever-evolving landscape of law, it’s important now more than ever to learn how to market and sell your services.

That’s why Elise Holtzman, founder and president of The Lawyer’s Edge, wants to help burgeoning lawyers level up their business without feeling pushy or overbearing. She assists her clients with mastering the skills they didn’t learn in law school: namely, how to be a successful sales person.

On this week’s episode of The Lawyer’s Edge Podcast, Elise is interviewed by Rise25 co-founder, Smart Business Revolution podcast founder, and business networking expert John Corcoran about the importance of clearly and professionally selling your services. Elise and John get into the nitty gritty of quoting your prices with confidence, avoiding the commodity trap, and being okay with letting certain clients walk away. Stay tuned.

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