When and how to change your logo and branding - Ep29

Shelter Success Simplified

Mark Robison and Humane Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Robison and Humane Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3+ y ago 32:17

MP3•에피소드 홈

Guest: Steve Goebel is the award-winning creative director and founder of ToeShark Visual Communication, a marketing and advertising agency in Southern Nevada. He was creative director for Empire BlueCross BlueShield and was senior art director at Morgan Stanley Dean Witter, Union Bank of Switzerland and Warburg Dillon Read. At Toe Shark, he has produced multiple successful marketing campaigns for organizations such as Nevada Humane Society, Las Vegas Metropolitan Police Department, and the Nevada Department of Health and Human Services. Steve has a bachelor’s degree in fine arts from the University of Michigan and a master’s degree in visual communication and packaging design from Pratt Institute in New York City.

Main question: What are the signs that it’s time for an organization to look at a new logo or branding?

Takeaways:

* If you mission has evolved or changed, or the organization is substantially changing how you fulfill your mission and/or if the feelings about your logo are less than enthusiastic, it may be time to change your logo and organizational branding.

* When seeking input on new branding, cast a wide net – as wide as your tolerance level – but designate just one person through which all feedback is communicated back to the design team. You want to be sure that input does not derail progress or cause you to end up with a logo that is acceptable to most people, but which nobody loves. (The same can apply to your mission statement – if you water things down too much to account for all possible opinions, you can end up with something bland and uninspiring.)

* In all of your messaging, be sure that you are aiming your wording and message for the intended audience. The message for the general public using your services or adopting an animal should be different from the message you share with potential donors or sponsors.

* In your marketing and communications, always be sure to include a call to action.

Links:

* Toe Shark Visual Communication

* Leadership recommendation: Trello

Recorded Dec. 17, 2020

69 에피소드