BOW 097: Finka Jerkovic: How To Love Your Business, Clients, and Offers

The Business of Writing Podcast

In This Episode:

Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement.

Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact.

Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.

Episode Highlights

• How to pull on the tendrils of the book hiding inside you
• Dealing with the pain (and sometimes necessity) of throwing out your first draft
• How to know when it’s the right time to write your book
• The strategy behind fitting a book into your overall business plan
• How to write your book while balancing a full time job or business
• Working with a book writing coach to get past your sticking points
• How to fully embrace what you’re selling so you can feel free in promoting yourself and your work
• Managing book launch anxiety (and how to avoid constantly hitting the ‘refresh’ button on your results)
• How to sell from love instead of fear (for both your own business, and your client’s)

And plenty more along the way. Get the resources mentioned in this episode below.