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Is Your Marketing Strategy STUCK in the PAST? ft. Gina Spero | Hard Corps Marketing Show | Ep. # 385
Manage episode 448906368 series 2775894
Casey Cheshire에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Casey Cheshire 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How is B2B marketing shifting from MQLs to total account engagement, and what strategies can marketers use to stay ahead? In this episode of the Hard Corps Marketing Show, Gina Spero, Head of Growth Marketing at Archive360, dives deep into the changing world of B2B enterprise sales and marketing. Gone are the days of relying solely on traditional metrics like MQLs—today, it’s all about total account engagement. Gina shares actionable strategies for marketers to stay ahead of the curve, from team-based approaches and strategic segmentation to the power of personalization and interpreting intent signals.
With a mix of real-world examples, a dash of humor, and insights into the non-linear buying journey, Gina helps marketers rethink how they connect with prospects and customers. She also offers practical tips on leveraging marketing tools, aligning sales and marketing teams, and much more!
Plus, get to know Gina a bit better as she shares some personal anecdotes—like her passion for skydiving—making this conversation both informative and engaging.
Don’t miss out on this must-watch episode to level up your marketing game!
Connect with Gina:
- LinkedIn: https://www.linkedin.com/in/gina-spero/
- Website: https://www.archive360.com/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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