America’s Sweethearts: Dallas Cowboys Cheerleaders is back for its second season! Kay Adams welcomes the women who assemble the squad, Kelli Finglass and Judy Trammell, to the Netflix Sports Club Podcast. They discuss the emotional rollercoaster of putting together the Dallas Cowboys Cheerleaders. Judy and Kelli open up about what it means to embrace flaws in the pursuit of perfection, how they identify that winning combo of stamina and wow factor, and what it’s like to see Thunderstruck go viral. Plus, the duo shares their hopes for the future of DCC beyond the field. Netflix Sports Club Podcast Correspondent Dani Klupenger also stops by to discuss the NBA Finals, basketball’s biggest moments with Michael Jordan and LeBron, and Kevin Durant’s international dominance. Dani and Kay detail the rise of Coco Gauff’s greatness and the most exciting storylines heading into Wimbledon. We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Find more from the Netflix Sports Club Podcast @NetflixSports on YouTube, TikTok, Instagram, Facebook, and X. You can catch Kay Adams @heykayadams and Dani Klupenger @daniklup on IG and X. Be sure to follow Kelli Finglass and Judy Trammel @kellifinglass and @dcc_judy on IG. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports universe! Each episode, Adams will speak with athletes, coaches, and a rotating cycle of familiar sports correspondents to talk about a recently released Netflix Sports series. The podcast will feature hot takes, deep analysis, games, and intimate conversations. Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, or wherever you get your podcasts. New episodes on Fridays every other week.…
Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.
Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.
How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape? In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation, growing high-performing teams, and leading with empathy and curiosity. Danielle breaks down why traditional marketing playbooks are no longer enough, and why today’s ops leaders must embrace continuous learning, simplify communication, and balance speed with strategy. From empowering team growth to building strong internal narratives that drive buy-in, her approach is both tactical and human. In this episode, we cover: How continuous learning keeps marketing ops teams ahead of constant tech change How the traditional marketing ops playbook has evolved with the rise of AI and automation Why upskilling and resourcing employees is essential for long-term team success How curiosity and empathy strengthen leadership and team performance If you’re ready to lead a marketing ops team that thrives through change, this episode is full of smart insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Danielle: LinkedIn: https://www.linkedin.com/in/daniellebalestra/ Twitter: https://x.com/danif10 Company website: https://www.goodwinlaw.com/en Danielle’s website: https://daniellembalestra.wordpress.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/488abJCEGrc Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
How can marketers thrive in the age of AI and zero-click search? In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results. Kerry shares practical ways to modernize your SEO approach, from refreshing outdated content and using AI tools effectively, to optimizing pages for both bots and real humans. She also breaks down how adding interactive content like demos and videos can give your pages an immediate engagement boost. In this episode, we cover: How SEO is evolving and why marketers need to keep up, not give up Why fundamentals like keywords, structure, and links still matter What it takes to optimize content for both AI tools and human readers How interactive content can drive clicks, impressions, and engagement The value of refreshing old content to improve visibility and performance If you’re wondering how to keep your content competitive in an AI-powered world, this episode is full of clear strategies you can implement right now. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Kerry: LinkedIn: https://www.linkedin.com/in/kerrycotter8/ Company website: https://qrvey.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/_U6JRnXxf20 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
What if your website could build trust instead of just chasing conversions? In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer’s eye and a strategist’s mindset to the conversation, sharing why accessibility, integrity, and focus matter more than ever in today’s web-driven world. From avoiding shady “dark patterns” to embracing the Web Content Accessibility Guidelines (WCAG), Jeff outlines what it takes to make your website work better for everyone. He also shares insights from his own entrepreneurial journey, including how choosing to niche down in the manufacturing sector helped Kula Partners deliver more value and stand out in a crowded market. In this episode, we cover: Why authenticity builds more lasting connections than conversion tricks What digital accessibility looks like in practice and why it matters The tools every team should use to test and improve user experience How AI is shaping the future of web design without replacing human creativity The power of specialization and focusing on a niche If you care about building better websites and stronger brands, this episode is full of practical advice and meaningful perspective. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Jeff: LinkedIn: https://www.linkedin.com/in/brightwhite/ Company website: https://kulapartners.com/ The Kula Ring Podcast: https://open.spotify.com/show/2bt4Wf1fR4NT0MZFMWXMAr Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/zp5Iwg2AC10 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
Is AI ruining your content strategy or enhancing it? In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve originality in an increasingly automated world. Ardath shares why content should never be treated as filler or formulaic, especially when trust and credibility are on the line. She dives into the strategic role of empathy, voice, and nuance in content creation, and where AI fits in (and where it doesn’t). This episode is a must-listen for anyone looking to navigate the evolving content landscape without losing the human touch. In this episode, we cover: Why AI should be used as a tool, not a replacement for human creativity The dangers of over-relying on AI-generated personas and generic content How to develop high-impact content by truly understanding your audience The role of empathy, originality, and voice in standing out Actionable strategies for using AI efficiently while preserving content quality If you’re ready to level up your content strategy while keeping it human, this episode is packed with real talk and smart advice you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Ardath: LinkedIn: https://www.linkedin.com/in/ardathalbee/ Twitter: www.x.com/ardath421 Company website: https://marketinginteractions.com/ Books: https://marketinginteractions.com/books-by-ardath-albee/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/Np1sdcVumOo Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
How can experimentation and relentless curiosity unlock faster growth in private-equity-backed businesses? In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran strategy consultant, Kit brings a unique lens to leadership and business transformation. He now helps companies shift from founder-led decision making to value-driven, private-equity-ready growth. Kit breaks down why leaders should start with experimentation instead of narrowing their focus too soon, how honest customer conversations reveal real needs, and why continuous improvement and humble collaboration are non-negotiable for long-term success. Drawing from his military background, Kit compares the intensity of private equity to a SEAL team mission, where adaptability, rapid learning, and mission clarity are essential. In this episode, we cover: Why a period of experimentation outperforms premature focus How to ask open-ended questions that deliver true customer insight The cultural shift founder-led businesses must make when PE steps in Leveraging strengths and running after-action reviews for constant improvement Encouraging a culture of curiosity that sparks innovation If you’re ready to foster intellectual curiosity, unlock hidden opportunities, and drive value-first growth, this episode is full of actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Kit: LinkedIn: https://www.linkedin.com/in/kit-lisle/ The Operator’s website: https://theoperators.pe/ Acclaro Growth Partners' website: https://acclaropartners.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/jr18uWStLfQ Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
What does it take to create a marketing strategy that drives demand and empowers your channel partners? In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth. Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable. In this episode, we cover: Why direct marketing builds trust that partners can leverage to close deals How to create detailed buyer personas for channel partners and customers alike How ready‑to‑use marketing kits make co‑marketing fast and consistent Using data to prove ROI and continually optimize campaigns If you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Karen: LinkedIn: https://www.linkedin.com/in/karen-sung-9b8181b/ Cyber Defense Group’s website: https://www.cdg.io/ Twitter: https://x.com/karenrsung?lang=bg Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/PADRTAfTv8Q Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
Can “boring” brands unlock growth through entertainment-first marketing? In this episode of The Hard Corps Marketing Show , I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are too “boring” to stand out. Dan breaks down how companies can shift from traditional, product-focused messaging to content that captures attention by being genuinely entertaining. From fandom mapping to the revival of brand mascots, Dan shares practical approaches for making content more engaging, shareable, and impactful across today’s fragmented media landscape. In this episode, we cover: Why no industry is too boring for creative, audience-first marketing How to use fandom mapping to tap into what your audience actually cares about The value of staying ahead of trends to create platform-native, entertaining content How to protect the creative process by separating it from operational constraints Ways to measure the real business impact of entertainment-first marketing If you’re ready to stop blending in and start standing out, this episode is packed with creative inspiration and strategies you can put into action! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Dan: LinkedIn: https://www.linkedin.com/in/dan-salkey/ Company website: https://meetsmallworld.com/ Book: https://www.entertainordie.com/ Twitter: www.x.com/SalkeyDan Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/1p6YZ2Sosm0 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
How can authentic customer understanding transform your marketing strategy? In this episode of The Hard Corps Marketing Show , I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results. Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers’ world. She shares her proven three-part process for effective copywriting, combining internal research, direct customer insights, and market analysis, and highlights the limits of AI in creating truly innovative, human-centered marketing. In this episode, we cover: Why deep customer insights go beyond surface-level interviews. Eden’s three-part process for crafting compelling, effective messages. The importance of understanding market categories and potential shifts. How anthropology shapes marketing and ethical copywriting Why human creativity and empathy are essential, even in the age of AI. If you’re ready to create marketing that connects authentically, stands out in a crowded market, and aligns passion with profession, this episode is full of actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Eden: LinkedIn: https://www.linkedin.com/in/edenbidani/ Company website: https://cape.agency/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/4Zr5UEypFVM Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
How can Grice’s Maxims strengthen your content strategy? In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content. Marli breaks down the four maxims of communication, quantity, quality, relevance, and manner, and explains how they are essential for clarity and effectiveness. She also dives into the evolution of the content designer role, why AI is an aid, not a replacement, the importance of documented strategies, and why encouraging team members to share their ideas publicly leads to growth. In this episode we cover: How Grice’s Maxims can elevate your communication and content Why AI needs ongoing training and human guidance The value of documenting content strategy to align teams and avoid subjective decisions Why encouraging employees to share ideas boosts personal and team growth If you’re ready to improve your communication, elevate your content strategy, and use AI more effectively, this episode is full of actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Marli: Marli’s Website: https://marli.me/ LinkedIn: https://www.linkedin.com/in/marlim/ Twitter: https://x.com/marsinthestars Company website: https://verily.com/ Facebook: https://www.facebook.com/marsinthestars/ Instagram: https://www.instagram.com/marlimesibov/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/J4TK5stCnSk Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
How often should you be updating your messaging to stay ahead? In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies. Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the competition, he outlines how continuous refinement and a structured approach are essential to effective marketing. He also tackles the myth that AI or DIY marketing can fully replace strategic thinking and human insight, offering a grounded view on how tools should support, not substitute, your strategy. In this episode, we cover: Why messaging must evolve constantly to remain relevant and competitive How to craft specific, differentiated messages that resonate with real customer pain points The importance of understanding client context, from macro trends to stakeholder priorities How localized data and case studies create credibility and open new market opportunities Abdul’s reflections on learning from mistakes, the value of feedback, and continuous personal growth If you want to elevate your messaging strategy, sharpen your GTM approach, and truly connect with your market, this episode delivers insights you can act on today. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Abdul: LinkedIn: https://www.linkedin.com/in/rastagar/ Twitter: www.x.com/CaliAbdul Company website: https://www.sirona.marketing/ YouTube: www.youtube.com/@abdulrastagar Podcast: https://open.spotify.com/show/1g6LltwDOB95sPZ5xXcczr Book: https://www.amazon.com/dp/B08VHKZG3S/ref=tsm_1_fb_lk Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/SViWeAXnXG8 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
How can relationship-based marketing drive deeper customer engagement and long-term growth? In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth. Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage. In this episode, we cover: Why relationships, not just products, are central to great marketing How to design loyalty programs that encourage connection and engagement The power of personalization and two-way communication with your audience Michelle’s entrepreneurial journey and how embracing risk shaped her leadership style If you’re looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Michelle: LinkedIn: https://www.linkedin.com/in/michelle-hsiao/ Company website: https://therevgrowthadvisors.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/4Evz0sOoFk8 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
How can AI support outbound sales without losing the human touch? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what’s working and what’s still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity. Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results. In this episode, we cover: Why AI agents can’t fully replace human SDRs (yet) How to personalize AI-generated emails so they don’t sound templated The tools and workflows powering scalable outbound sales Brandon’s mindset-first approach to hiring and team growth Lessons from building backend operations to support rapid scaling If you’re looking to use AI without losing your brand’s voice or your prospect’s attention this episode is packed with smart strategies and lessons from the front lines. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Brandon: LinkedIn: https://www.linkedin.com/in/brandonamoroso/ Twitter: https://x.com/AmorosoBrandon SCALIS’s website: https://scalis.ai/ Brandon’s website: https://brandonamoroso.com/ Book: https://www.amazon.com/Think-How-started-sold-business-ebook/dp/B0CNP1DJ8L Newsletter: https://brandonamoroso.com/pages/weekly-newsletter-sign-up Podcast: https://podcasts.apple.com/us/podcast/the-d2z-podcast/id1646322836 Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/uK4CmfvTq9Y Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
Are We Forgetting the Humans in B2B Marketing? In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing. Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity. In this episode, we cover: Why B2B marketers need to take branding seriously and break the “brand doesn’t matter” myth The messaging house framework Daniel uses to align teams and anchor a brand’s narrative How B2C creativity can inspire B2B marketing strategies The danger of relying too heavily on sterile metrics like MQLs and SQLs How thoughtful gift-giving and storytelling build better customer relationships If you’re looking to build a brand that’s not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team. 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Daniel: LinkedIn: https://www.linkedin.com/in/danielincandela/ Company Website: https://danielincandela.com/ Substack: https://danielincandela.substack.com/ Instagram: https://www.instagram.com/danielincandela/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/jmPFcGevnH0 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
How Can a Growth Mindset Fuel Your Marketing Success? In this episode of The Hard Corps Marketing Show, I sat down with Chris Austin, Fractional CMO at CAMO Marketing, to discuss the power of a growth mindset and lifelong learning. With over two decades of marketing experience, Chris has adapted to the ever-changing landscape, and he shares how curiosity and continuous learning have been the keys to his success. Chris explains how marketers can challenge traditional approaches, like the need for an agency, and achieve better results by leveraging automation, AI, and independent talent. He also delves into the importance of curiosity as a superpower that fuels innovation and keeps marketers ahead of the curve. In this episode, we cover: How a growth mindset can transform your marketing career and business Why you don’t always need an agency to drive growth The power of curiosity in marketing and staying on top of tech trends Scaling personalization with AI tools like video sales letters The need for deeper collaboration between marketing and sales teams How AI and automation tools can improve efficiency without losing the human touch If you’re ready to rethink your approach to marketing, enhance your team’s collaboration, and use AI to supercharge your growth, this episode is packed with actionable insights! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Chris: LinkedIn: https://www.linkedin.com/in/caustin/ Twitter: www.x.com/realchrisaustin CAMO Marketing: https://wearecamo.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/eHme5udLWgk Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
How Can Fearless GTM Strategy Unite Sales and Marketing for Scalable Growth? In this episode of The Hard Corps Marketing Show, I sat down with Nicole Burns, Go-To-Market Strategic Advisor at SpringDB. Nicole brings decades of experience across sales, marketing, and go-to-market leadership, and she shares why true growth starts with aligning people, processes, and data. Nicole breaks down the long-standing tension between sales and marketing and how better alignment, especially between CMOs and CROs, is changing that dynamic for the better. She explores the role of Revenue Operations (RevOps) in creating cohesive strategies and how today’s tech stack, powered by tools like AI and customer data platforms, can enhance collaboration and lead quality. In this episode, we cover: Why sales and marketing tension still exists, and how to fix it How RevOps bridges the gap between teams for better execution The role of data, AI, and tech platforms in GTM success If you're looking to align your teams, optimize your tech stack, and build a fearless, forward-thinking go-to-market strategy, this episode is packed with practical insights you don’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Nicole: LinkedIn: https://www.linkedin.com/in/nicburns/ AINA AI Beauty Engine: https://www.aina.ai/ SpringDB: https://springdb.io/ The Operations Company: https://www.theoperationscompany.com/ Email: nicole@springdb.io Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/xiaJdlh_bHk Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…
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