How to Run Effective Google Shopping Ads with Variant Product Pricing - Surge #103


Manage episode 281106798 series 2582317
Player FM과 저희 커뮤니티의 Optimum7 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

How to Run Effective Google Shopping Ads with Variant Product Pricing - Surge #103

Multiple customers have variant products. They always encounter the same issue when they're trying to run these Google Shopping campaigns.

Suppose you have an eCommerce site on BigCommerce, Volusion, or Shopify. They show product options the same way. You sell this jacket with three sizes: small, medium, and large. The small one is $100, the medium is 120 and the larger one is 150.

With the eCommerce platform structure, you have only one page for that product. The price needs to dynamically change and your URL needs to reflect that. Otherwise, when you submit your product feed to Google, Google is going to look at your product page and say this product is $100. If a visitor goes to your site however, they will see different pricing. This leads to your data feed facing automatic rejection. Many people have learned about this dilemma the hard way.

We're seeing this problem all the time. If you’re on BigCommerce, the platform has a direct integration with Google Shopping. However, their feed does not have the ability to differentiate the variants based on the products that you're selecting.

These eCommerce store owners are trying to run Google Shopping campaigns for the products that. To do so, they implement variant pricing with either variants, quantity thresholds, or bundled products. Google considers any factor that alters a price as misleading to those shoppers. Therefore, they're going to cut the feed.

140 에피소드