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How to Optimize Google Shopping and Google Merchant Ads - Surge #143 If you're on BigCommerce or Shopify, it’s as easy as a press of a button to get all of your products moved over to Google AdWords, Google Shopping, and Google Merchant. You get listed quickly, which leads everybody to think that it's just that easy.…
 
What's the Best eCommerce Platform for Selling Items Online? At Optimum7, we get this question a lot. And honestly, it’s a tough question. The most truthful answer is that it depends. We understand, many people find that response frustrating, but it's accurate. If you just have a couple of products, and you're simply trying to start something small…
 
The Top Five Trends in the Future of eCommerce - Surge #141 The ecommerce industry is growing exponentially. This means more choice for consumers, increased revenue for businesses, and additional jobs for employees. Furthermore, e-commerce businesses are constantly evolving in order to maintain their competitive edge. The expansion of the industry …
 
How Do I Start an eCommerce Business? - Surge #140 We work with brands that earn anywhere from $2 million to $110 million in annual revenue. Whenever we get this question, we tell prospective clients that there are four things that we want to go after: products, platform and fulfillment, marketing, and marketplaces.…
 
How to Advertise Restricted Products Online - Surge #139 There are plenty of products that consumers want, but that carry restrictions for the companies that manufacture, market, and sell these products. There is also a diverse range of ecommerce platforms, advertising platforms, and marketplaces that could benefit, and benefit from, these products…
 
eCommerce Merchandising For Musicians, Artists, And Celebrities - Surge #121 For creative entrepreneurs, eCommerce merchandising is tough. You must control the process from manufacturing the quality of the merchandise, along with your brand. Then you can find your key customer.저자 Optimum7
 
Retainer Models For Technology And Custom Software Projects - Surge #116 Learn how monthly E-Commerce Custom Software maintenance retainers work and how these service retainers help you get more efficient. Move fast with low-cost monthly retainers for B2B Software Projects.저자 Optimum7
 
How To Choose The Right Technology And Platform For A Subscription-Based eCommerce Business - Surge #115 Find out which platforms excel at the handling of subscription based e-commerce businesses and why having the right technology is crucial.저자 Optimum7
 
Industry Specific Marketing: Is Hiring An Industry Specific Agency Necessary? - Surge #112 Businesses do not need to hire an industry-specific marketing agency in order to grow online. Learn how industry-specific digital agencies can be limiting.저자 Optimum7
 
SEO Priorities For 2021 - Surge #110 When performing SEO in 2021, your top priority needs to be user experience, improving core web vitals, and technical elements. Learn how to adapt your SEO strategy to the most recent Google Algorithm update and where to focus your marketing efforts.저자 Optimum7
 
Agency Growth: How Sales & Marketing Work Together - Surge #109 Learn how marketing and sales can work together to grow a Marketing, SEO, PPC, PR agency, the benefits of a strong relationship between marketing & sales departments, and how their efforts can improve revenue by working together.저자 Optimum7
 
How to Sell eCommerce Products on Facebook Using Video - Surge #108 Videos are cheap advertisements on Facebook and YouTube. A good video could get you one million impressions for $1,000. It works because you get the targeted audiences' attention for sixty to ninety seconds. If you are an eCommerce business and you don't do videos for your products…
 
How to Grow Your Agency Through Partnerships - Surge #107 Building partnerships allow you to specialize and optimize your current competitive advantage. With marketing, different fields and practices exist, which demand different uses of time. The Optimum7 marketers are good at structure, backend, code, and customized e-commerce strategies. They do…
 
How to Market Tobacco Products and Restricted Products Online - Surge #106 Every retailer of nonessential products is remote thanks to the pandemic. Every business needs to go one hundred percent digital. With any kind of tobacco or restricted products, advertising online is harder. Why? Because Facebook will not allow it. Google AdWords will not a…
 
B2B eCommerce Business Opportunities in 2021 - Surge #105 COVID-related shutdowns started in March 2020. Since then businesses have scrambled to go online. Obviously B2B businesses are taking a longer time to make the transition. This can lead to opportunity costs and losses.저자 Optimum7
 
How To Build An eCommerce B2B Industrial Website - Surge #104 Many manufacturing, industrial, or machinery B2B businesses are setting up online stores. Thanks to recent events, they have to go remote. That means updating their website. Whether you are B2B or B2C, customers are now online.저자 Optimum7
 
How to Run Effective Google Shopping Ads with Variant Product Pricing - Surge #103 Multiple customers have variant products. They always encounter the same issue when they're trying to run these Google Shopping campaigns. Suppose you have an eCommerce site on BigCommerce, Volusion, or Shopify. They show product options the same way. You sell this j…
 
How To Plan An eCommerce Re-Design / Re-Branding - Surge #102 Clients and prospects often ask about design: “Should I do a template or custom design? I don't have my brand guidelines. Should I redesign my site or redo my brand? In your opinion, for an ecommerce business, when does it make sense to do a full scope redesign?…
 
Guest Blog Posts and Authority for eCommerce Sites - Surge #100 Ninety percent of Optimum7’s clients are eCommerce businesses. They need content marketing strategies with these clients, because SEO will earn them revenue. Experience has taught the developers this fact: most eCommerce sites with their main URLs and homepage will get all the backlink…
 
eCommerce Sales Nurture & Sales Flows - Surge #99 If you are having difficulties with your system and this integrated ecosystem-- where you record your calls -- make sure that your representatives are answering your calls. You have a sales flow, and sales playbook where everyone is on the same page. If you need any assistance with this, reach out t…
 
How To Build A Scalable Agency - Surge #98 Optimum7 has been in business for fourteen years. The managers know the pain points that are involved with growing your agency and scaling your agency. It doesn't have to do with sales only, but rather specific checkpoints with your clients, your touchpoints, the results that you generate.…
 
How to Build an eCommerce SaaS Tool Or Add-On - Surge #96 If you're in the eCommerce space as a business owner or agency providing services for marketing or PR, you know everyone's trying to go 100% digital and eCommerce is a big part of this. Just look at the stocks of Amazon or any other public eCommerce company out there you're going to see that…
 
Why Do You Need a Development Partner If You Are a Marketing Agency - Surge #95 We work with a few marketing agencies out there and one of the main reasons that marketing agencies or even PR agencies and business coaches and consultants, they reach out to us is because they're not able to figure out the technical elements or the technical requireme…
 
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