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Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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AI to Create a Full Marketing Campaign in 20 Minutes with Nathan Schlaffer

19:35
 
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Manage episode 414189445 series 2429760
Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.


Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.


What You’ll Learn:

  • Challenges in B2B marketing that led to creating Marketing Mate
  • Marketing Mate as an AI platform for B2B marketing
  • The LEAD framework for buyer-centric AI
  • Personalizing AI content for your specific buyer personas
  • Example of a prospect email sequence formatted for AI
  • Having Marketing Mate handle prompts instead of the user
  • Feeding AI with source data instead of letting it make up facts
  • Using AI to create consistent messaging across the organization
  • Enabling sales teams with AI-generated content and assets

Connect with Nathan Schlaffer:

Resources


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

491 에피소드

Artwork
icon공유
 
Manage episode 414189445 series 2429760
Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ian Garlic, Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, Their stories of failure, and Success. Ian also works live to create video marketing strategies. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.


Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.


What You’ll Learn:

  • Challenges in B2B marketing that led to creating Marketing Mate
  • Marketing Mate as an AI platform for B2B marketing
  • The LEAD framework for buyer-centric AI
  • Personalizing AI content for your specific buyer personas
  • Example of a prospect email sequence formatted for AI
  • Having Marketing Mate handle prompts instead of the user
  • Feeding AI with source data instead of letting it make up facts
  • Using AI to create consistent messaging across the organization
  • Enabling sales teams with AI-generated content and assets

Connect with Nathan Schlaffer:

Resources


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

491 에피소드

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