#478: How to Tell if Your SEO Campaign is Working, Episode 1

SEO Podcast | SEO.co Search Engine Optimization Podcast

How can you tell if the SEO and online marketing campaign for your business or website is working? Here are a couple of ways you can tell: 1. The Number of New Leads You Experience- If your SEO campaign is going well, you'll begin noticing an increase in the number of new leads being generated. While some businesses might consider new leads to be a difficult metric to measure, the fact remains that "doubling your leads" can often have a dramatic impact on your company's revenue. 2. Increased Traffic to Your Website- Traffic to your website will increase if your SEO campaign is successful. But, not all traffic is good. Some traffic can be vanity traffic.

Are you losing money by not investing in SEO? In this podcast episode, there are so many new and emerging tools that it can be difficult to tell if your SEO and digital marketing campaign is really working.

The best way to have a baseline tracking measurement is to use primary keyword search volume data. Google Trends is an especially useful tool because it allows you to compare search engine interest over time by region, category, or individual keyword. Use this guide to find out how to use the tool effectively and how to determine what, if anything, might need adjusting in your digital marketing plan.

We will walk you through how to tell if your SEO and digital marketing campaign is working and what to look for. Sometimes the hardest part of running a business is knowing whether or not your marketing dollars are making a difference.

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