ENCORE: The Process of Creating and Marketing Your Product Using the Feelings Wheel

Selling the Couch

How are you at thinking outside the box? As private practitioners, that kind of creative thinking is vital, but we know that any journey has its bumps in the road. This episode is perfect for everyone who has thought about creating, marketing and selling a product. What is the process like? How do you take care of all the little details? What about the marketing piece of your product? We’re diving deep into these questions and more on today’s show.

My guest is Rosanne Marmor, LCSW, in Portland, Oregon. She created a Feelings Wheel as a way for clients to identify their feelings both inside and outside the therapy room. Rosanne went on a journey that took almost two years of gathering data, development, and production. She was finally able to put this tool in the hands of her clients and has been overwhelmed by its success.

www.sellingthecouch.com/session152

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Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.

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Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.

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WHO'S THIS GUY?

Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).

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➡️ Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit ➡️ Looking to launch a successful podcast? Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists: https://sellingthecouch.com/podcastingworkshop

Thrizer

Thrizer is a payment platform designed for private pay therapists, built to help clients automatically tap into their out-of-network benefits and save on therapy upfront. Thrizer can help instantly verify clients’ out-of-network benefits ahead of a client’s first session, so they get the transparency upfront on their out-of-pocket costs. When therapists charge their clients via Thrizer, an out-of-network claim is automatically submitted for them, so no need to deal with superbills. Best part? After meeting their deductible, clients have the option to just pay their co-insurance portion for sessions while Thrizer floats the rest of the therapist’s fee and waits for reimbursement on the client’s behalf, helping clients afford therapy upfront. Please visit sellingthecouch.com/thrizerand enter the promo code “STC” and receive waived fees for your first $2500 in charges.