AD TALKS - What is Amazon’s Creator Connections?

Seller Sessions Amazon FBA and Private Label

Danny McMillan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Danny McMillan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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AD TALKS: Amazon PPC Impact

Welcome to the first episode of our podcast series of AD TALKS. This episode marks a special occasion as Melissa Davis makes her debut on Seller Sessions as a Co-Host. Melissa will be doing a weekly show on all things Amazon PPC. Melissa has been immersed in the Amazon space for nearly nine years, with a specialised focus on Amazon Advertising. Her approach is distinctly data-driven yet heart-led, allowing her to uniquely blend technical expertise with creative insight. This combination has enabled her to excel in navigating the complexities of Amazon's dynamic environment, making her a valuable asset in this field.

Episode 1: What is Amazon’s Creator Connections?

Amazon’s Creator Connections is a groundbreaking initiative aimed at fostering collaborations between content creators and sellers on its platform. This program is crafted to help sellers boost their product awareness, increase sales, and build brand credibility by leveraging the influence and reach of content creators.

Who is Amazon’s Creator Connections for?

Then a deep dive into:

Getting Started with Creator Connections.
Challenges and Considerations
Sample Swiper Filtering
Sample Distribution Choices
Approach to Research and Communication
Content Ownership and Usage Rights
Guidelines for Influencers

Summary

Amazon’s Creator Connections program is a valuable tool for sellers looking to enhance their product visibility and drive sales through strategic partnerships with content creators. By understanding the program’s mechanics, managing challenges effectively, and adhering to best practices, sellers can maximise the benefits and achieve their marketing goals.

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