S06E15: Path to Being Preferred with VIP Guest Howard Tiersky

Secrets to Win Big With Arjun Sen

Arjun Sen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Arjun Sen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 30:41

MP3•에피소드 홈

Howard is the author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance.

He is also the founder of digital transformation agency, FROM, which has won over 100 awards for user experience design, and helped to redesign the Avis app which is now ranked by JD Powers as #1 in the industry.

In his 25 year career helping large enterprises win in the digital space, Howard has worked on projects for dozens of Fortune 1000 companies and has been named one of the “Top 10” Digital Transformation influencers by IDG as well as by Enterprise 360.

Here are some key insights from this week’s show:

- How not to fall out of step with your customers.

- How to be up to date on who your customers are and what they care about.

- How to successfully drive the behavior of your customers or your prospective customers.

- First and foremost, you have to understand where your customers are coming from.

Prefer to watch the video version? Watch it here: https://youtu.be/Hh0FIPsnaFQ

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#MBA #Entrepreneur #Business #Arjun Sen