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Arjun Sen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Arjun Sen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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S06E14: Creating Customer Buy-In with VIP Guest Scott Zuckerman

34:01
 
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Manage episode 331162864 series 2760427
Arjun Sen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Arjun Sen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Scott Zuckerman has 25 years of experience in both B2C and B2B companies and has held executive positions in management, operations, marketing, innovation, concept/product development, consumer research, strategy, and finance.

Currently Scott serves as Chief Executive Officer for Meez Meals and since taking over he has increased sales 5X and expanded Meez’s delivery area from only Chicagoland to coast-to-coast.

Prior to his current role Scott held executive roles at Crisp Market, Outerwall (parent of RedBox), Potbelly Sandwich Works, Quiznos, McDonald’s, and Donato’s.

Here are some key insights from this week’s show:

  • In the end, the person buying the product matters most.
  • Build a consumer first foundation, then build a loyal base of customers that care deeply about the brand, and then continue to build on the excitement.
  • Always solve for the tension/dissatisfaction that exists in the planning or buying process.
  • At the end, the product and experience is the true reveal.
  • Instead of offering products for free (to generate trial) consider splitting the risk so that the customer feels ownership of the experience.

Prefer to watch the video version? Watch it here.

  continue reading

187 에피소드

Artwork
icon공유
 
Manage episode 331162864 series 2760427
Arjun Sen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Arjun Sen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Scott Zuckerman has 25 years of experience in both B2C and B2B companies and has held executive positions in management, operations, marketing, innovation, concept/product development, consumer research, strategy, and finance.

Currently Scott serves as Chief Executive Officer for Meez Meals and since taking over he has increased sales 5X and expanded Meez’s delivery area from only Chicagoland to coast-to-coast.

Prior to his current role Scott held executive roles at Crisp Market, Outerwall (parent of RedBox), Potbelly Sandwich Works, Quiznos, McDonald’s, and Donato’s.

Here are some key insights from this week’s show:

  • In the end, the person buying the product matters most.
  • Build a consumer first foundation, then build a loyal base of customers that care deeply about the brand, and then continue to build on the excitement.
  • Always solve for the tension/dissatisfaction that exists in the planning or buying process.
  • At the end, the product and experience is the true reveal.
  • Instead of offering products for free (to generate trial) consider splitting the risk so that the customer feels ownership of the experience.

Prefer to watch the video version? Watch it here.

  continue reading

187 에피소드

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