165. Things to Try When You Pivot to a New Audience

School of Sellers: TPT Strategies, Tips, + Seller Stories

Pivoting to a new audience can feel overwhelming, but what if I told you there’s a way to do it without starting from scratch? In this episode, we’re talking about the “sneaky pivot” strategy - a smart and strategic way to expand your reach using the resources you already have!

Whether you’re shifting to a different grade level, exploring a new subject area, or even branching out beyond the classroom to parents and homeschoolers, I have plenty of tips to help you make the transition smoothly.

One of the biggest keys to a successful pivot is understanding your new audience. That means learning their language, identifying their biggest pain points, and figuring out where they hang out online. It might also mean tweaking your messaging, adjusting your product descriptions, or even exploring different selling platforms beyond TPT.

I’m covering everything from repurposing existing products to creating targeted content and lead magnets that attract your ideal buyers. The best part? You don’t have to do it all at once. A slow and steady approach will help you test the waters and refine your strategy as you go. Tune in to learn how you can pivot to a new audience with purpose and set yourself up for long-term success!

Show Notes: https://schoolofsellers.com/episode165/

Resources:

📚 P.O.D. Playbook for Teacher Authors

🔥 Join Ignite today: https://schoolofsellers.com/ignite

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Related Episodes to Enjoy:

• Episode 161, 3 Ways to Diversify Your Teacher Business Using What You ALREADY Have
• Episode 156, Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina Spencer
• Episode 130, 13 Ways to Diversify Your Teacher Business