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Sales Psychology Series Ep #9: 5 Buyer Biases That Quietly Kill Sales — And How to Reverse Them Fast
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Sam Wakefield에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Wakefield 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Ever felt like a buyer ghosted you after saying yes? It might not be about your price or product at all — it could be their own subconscious bias at work.
What You’ll Learn in This Episode
- The 4 most common cognitive biases that sabotage deals
- How confirmation bias and sunk cost fallacy show up in home services sales
- The role of contrast bias in pricing conversations
- Tools to help buyers reframe decisions without pressure
- How to align psychology with trust — and close more confidently
Resources & Links
🔥 Want to master buyer psychology? Start coaching with Sam:
https://www.closeitnow.net/coaching
📖 Book of the Week: Thinking, Fast and Slow by Daniel Kahneman — a foundational resource on how the brain actually makes decisions.
⭐ Love the podcast? Leave a Google review:
https://g.page/r/CbfnnDqTCwQdEAE/review
Let’s Connect
Instagram: @therealcloseitnow
Facebook Group: Close It Now
Website + Coaching: https://www.closeitnow.net
Final Thought
Sales isn’t about “overcoming” objections — it’s about understanding what’s underneath them. Train your awareness, read the resistance, and lead the buyer through the mental fog. Success lives in clarity.
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