Magic Of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13

SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast

2y ago 56:35

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ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education and knowledge expertise in Data and CRM, they contribute by developing ExtraaEdge.

In this episode, Varun and Arvind explore Abhishek Ballabh’s journey of founding ExtraaEdge and his experience of SaaSBOOMi’s SGx program. Abhishek shares various marketing insights and anecdotes about his journey so far and how his new found “yoda-mindset” has taken him and his company from a primarily hustle-driven outbound sales company to now being predominantly inbound marketing-driven organization.

Listen on as this trio share some great insights and banter.

Key Take aways

0:41 Welcome and Introduction to Abhishek Ballabh & ExtraaEdge

2:59 CAGR Banter

4:03 Marketing Org Chart

7:17 Desi Perception of Marketing & Sales

8:41 Coupling the effects of SGx and Covid

10:18 Lessons learnt in SGx put to practice

11:43 SGx - Growth Vipassana for entrepreneurs

12:44 Who reports to Marketing?

19:58 Founder Branding

21:20 Channeling one’s Yoda-mindset

22:49 Being the face of the brand

26:55 ExtraaEdge’s transformation Pre and Post SGx

30:41 Apple’s DRI concept

31:56 Transformation from Outbound Hustle to Inbound Marathon

36:28 First International client through ABM

41:57 Maximizing MarTech through ExtraaEdge Certification Academy

48:46 Being synonymous with your industry

49:47 Stacking Marketing Dominoes across the prospects journey

52:10 The push and pull of Marketing & Sales

53:39 Founder being a student of Marketing & Conclusion

Key Mentions

1:48 HSBC

2:09 Mindtickle

4:41 Jessica Livingston, Paul Graham, Y Combinator

6:30 Sushil Mundada

6:43 SaaSBOOMi Growth X program

8:25 Sachin Bhatia

20:20 Niti Ratnaparkhi

20:58 Yoda (Star Wars)

30:16 Apple

30:18 Steve Jobs

36:52 Ankit Oberoi & Ad Pushup

37:20 Bits Pilani Dubai

39:35 Nikhil Sutar

43:46 Career Guide

48:01 Robert Cialdini

48:47 Almabase

Happy watching!

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