A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7

SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7 | SaaSBoomi Podcast

2+ y ago 45:42

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Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform.

In this episode Arvind Parthiban explores all things PR for a startup with Aakriti.

Here are the key take aways.

2:55 How PR agencies work?

6:13 PR’s impact on Cost of Acquisition & Valuation

8:55 Directly reaching out to the media v/s working with a PR agency

10:20 The Why now & Who cares factors

12:51 Right time to start PR

17:40 Breaking down PR : Signalling

19:50 Trendjacking

20:20 How do you consistently get covered in the press?

25:17 PR for Organic Lead generation

27:30 Levers of PR

31:32 How do you measure PR

37:55 How to work with PR agencies the best way?

42:22 Biggest peeve in PR

42:38 Favourite PR agency

43:31 Favourite PR hack

43:41 Top 3 media information sources

44:10 One advice to startup founders

Happy listening!

58 에피소드

#Tech #Entrepreneur #Business #India #Founders #Investors #SaaSBoomi #Suresh Sambandam #Entrepreneurship #Marketing #Arvind Parthiban #Varun Shoor #Startup #B2B #Communities #SaaS