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William Macaitisμ—μ„œ μ œκ³΅ν•˜λŠ” μ½˜ν…μΈ μž…λ‹ˆλ‹€. μ—ν”Όμ†Œλ“œ, κ·Έλž˜ν”½, 팟캐슀트 μ„€λͺ…을 ν¬ν•¨ν•œ λͺ¨λ“  팟캐슀트 μ½˜ν…μΈ λŠ” William Macaitis λ˜λŠ” ν•΄λ‹Ή 팟캐슀트 ν”Œλž«νΌ νŒŒνŠΈλ„ˆκ°€ 직접 μ—…λ‘œλ“œν•˜κ³  μ œκ³΅ν•©λ‹ˆλ‹€. λˆ„κ΅°κ°€κ°€ κ·€ν•˜μ˜ ν—ˆλ½ 없이 κ·€ν•˜μ˜ μ €μž‘λ¬Όμ„ μ‚¬μš©ν•˜κ³  μžˆλ‹€κ³  μƒκ°λ˜λŠ” 경우 여기에 μ„€λͺ…λœ 절차λ₯Ό λ”°λ₯΄μ‹€ 수 μžˆμŠ΅λ‹ˆλ‹€ https://ko.player.fm/legal.
Player FM -팟 캐슀트 μ•±
Player FM μ•±μœΌλ‘œ μ˜€ν”„λΌμΈμœΌλ‘œ μ „ν™˜ν•˜μ„Έμš”!

Why B2B Marketers Feel Overwhelmed 😩 & How to fix it!

8:24
 
곡유
 

Manage episode 441426401 series 3586448
William Macaitisμ—μ„œ μ œκ³΅ν•˜λŠ” μ½˜ν…μΈ μž…λ‹ˆλ‹€. μ—ν”Όμ†Œλ“œ, κ·Έλž˜ν”½, 팟캐슀트 μ„€λͺ…을 ν¬ν•¨ν•œ λͺ¨λ“  팟캐슀트 μ½˜ν…μΈ λŠ” William Macaitis λ˜λŠ” ν•΄λ‹Ή 팟캐슀트 ν”Œλž«νΌ νŒŒνŠΈλ„ˆκ°€ 직접 μ—…λ‘œλ“œν•˜κ³  μ œκ³΅ν•©λ‹ˆλ‹€. λˆ„κ΅°κ°€κ°€ κ·€ν•˜μ˜ ν—ˆλ½ 없이 κ·€ν•˜μ˜ μ €μž‘λ¬Όμ„ μ‚¬μš©ν•˜κ³  μžˆλ‹€κ³  μƒκ°λ˜λŠ” 경우 여기에 μ„€λͺ…λœ 절차λ₯Ό λ”°λ₯΄μ‹€ 수 μžˆμŠ΅λ‹ˆλ‹€ https://ko.player.fm/legal.

Are you a B2B SaaS Marketer? Do you feel a bit overwhelmed? Don't worry, you are not alone. There are just so many internal stakeholders that all want a laundry list of things from marketing. I share my best tips on how to handle the chaos and focus your marketing team.
=============================
⏰ Table of Contents
=============================
00:01 - Feeling Overwhelmed in B2B SaaS Marketing
00:57 - Common Challenges Faced by CMOs
01:37 - Focus on Mastering a Few Channels
02:41 - Building a Marketing Team with Strengths
03:21 - Leveraging Video for B2B SaaS Marketing
04:06 - Capitalizing on Team Expertise
04:42 - Managing Priorities as a CMO
05:20 - Stack Ranking Marketing Priorities
06:01 - Using the V2MOM Framework for Focus
06:46 - Handling Requests with Limited Resources
07:34 - Strategies to Prevent Overwhelm in Marketing
=============================
πŸ¦₯ SaaS CMO Pro
=============================
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-services
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps
=============================
πŸŽ₯ Key items in Zoom/Youtube setup
=============================
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa
Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.
=============================
πŸ‘€ Follow Me:
=============================
Podcast: https://saascmopro.buzzsprout.com/share
LinkedIn: https://www.linkedin.com/in/bmacaitis/
X: https://x.com/SaaS_CMO_Pro
=============================
πŸš€ About Bill:
=============================
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at πŸš€ Saascmopro.com πŸš€

  continue reading

21 μ—ν”Όμ†Œλ“œ

Artwork
icon곡유
 
Manage episode 441426401 series 3586448
William Macaitisμ—μ„œ μ œκ³΅ν•˜λŠ” μ½˜ν…μΈ μž…λ‹ˆλ‹€. μ—ν”Όμ†Œλ“œ, κ·Έλž˜ν”½, 팟캐슀트 μ„€λͺ…을 ν¬ν•¨ν•œ λͺ¨λ“  팟캐슀트 μ½˜ν…μΈ λŠ” William Macaitis λ˜λŠ” ν•΄λ‹Ή 팟캐슀트 ν”Œλž«νΌ νŒŒνŠΈλ„ˆκ°€ 직접 μ—…λ‘œλ“œν•˜κ³  μ œκ³΅ν•©λ‹ˆλ‹€. λˆ„κ΅°κ°€κ°€ κ·€ν•˜μ˜ ν—ˆλ½ 없이 κ·€ν•˜μ˜ μ €μž‘λ¬Όμ„ μ‚¬μš©ν•˜κ³  μžˆλ‹€κ³  μƒκ°λ˜λŠ” 경우 여기에 μ„€λͺ…λœ 절차λ₯Ό λ”°λ₯΄μ‹€ 수 μžˆμŠ΅λ‹ˆλ‹€ https://ko.player.fm/legal.

Are you a B2B SaaS Marketer? Do you feel a bit overwhelmed? Don't worry, you are not alone. There are just so many internal stakeholders that all want a laundry list of things from marketing. I share my best tips on how to handle the chaos and focus your marketing team.
=============================
⏰ Table of Contents
=============================
00:01 - Feeling Overwhelmed in B2B SaaS Marketing
00:57 - Common Challenges Faced by CMOs
01:37 - Focus on Mastering a Few Channels
02:41 - Building a Marketing Team with Strengths
03:21 - Leveraging Video for B2B SaaS Marketing
04:06 - Capitalizing on Team Expertise
04:42 - Managing Priorities as a CMO
05:20 - Stack Ranking Marketing Priorities
06:01 - Using the V2MOM Framework for Focus
06:46 - Handling Requests with Limited Resources
07:34 - Strategies to Prevent Overwhelm in Marketing
=============================
πŸ¦₯ SaaS CMO Pro
=============================
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-services
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps
=============================
πŸŽ₯ Key items in Zoom/Youtube setup
=============================
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa
Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.
=============================
πŸ‘€ Follow Me:
=============================
Podcast: https://saascmopro.buzzsprout.com/share
LinkedIn: https://www.linkedin.com/in/bmacaitis/
X: https://x.com/SaaS_CMO_Pro
=============================
πŸš€ About Bill:
=============================
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at πŸš€ Saascmopro.com πŸš€

  continue reading

21 μ—ν”Όμ†Œλ“œ

λͺ¨λ“  μ—ν”Όμ†Œλ“œ

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ν”Œλ ˆμ΄μ–΄ FM에 μ˜€μ‹ κ²ƒμ„ ν™˜μ˜ν•©λ‹ˆλ‹€!

ν”Œλ ˆμ΄μ–΄ FM은 μ›Ήμ—μ„œ κ³ ν’ˆμ§ˆ 팟캐슀트λ₯Ό κ²€μƒ‰ν•˜μ—¬ μ§€κΈˆ λ°”λ‘œ 즐길 수 μžˆλ„λ‘ ν•©λ‹ˆλ‹€. 졜고의 팟캐슀트 앱이며 Android, iPhone 및 μ›Ήμ—μ„œλ„ μž‘λ™ν•©λ‹ˆλ‹€. μž₯치 κ°„ ꡬ독 동기화λ₯Ό μœ„ν•΄ κ°€μž…ν•˜μ„Έμš”.

 

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