10X Your SaaS Growth: Advanced Pricing Strategies SaaS CMO Pro podcast

10X Your SaaS Growth: Advanced Pricing Strategies

2d ago 30:13

William Macaitis에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 William Macaitis 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Supercharge your SaaS growth! I reveal six advanced pricing secrets I've used to help ignite your y/y ARR growth to new levels. These are advanced strategies but can be leveraged by any SaaS and AI company. Go get em! Carpe diem my friends.
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⏰ Table of Contents
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0:00 - Introduction to Advanced Pricing Strategies for SaaS & AI
0:11 - Why Pricing & Packaging Matters for SaaS Growth
0:40 - Common Pricing Mistakes in SaaS Companies
1:26 - Who Owns Pricing in Your Organization?
2:08 - Choosing the Right SaaS Pricing Models
2:49 - Keeping Pricing Simple for Prospects
3:39 - Innovating Your Pricing & Packaging Approach
4:14 - Slack’s Fair Billing Policy Explained
5:01 - Aligning Customer Value to Pricing
6:01 - Embracing Freemium Plans for SaaS Companies
8:00 - Creating the Right Incentives for Upgrades
8:53 - Using Thresholds to Encourage SaaS Upgrades
10:28 - Example: Slack’s 10,000 Message Limit
13:12 - Maximizing Value Before Purchase with Pricing Thresholds
16:42 - Long-Term Thinking in Pricing for AI & SaaS
18:04 - Enterprise-Level Pricing Requirements Explained
20:39 - Unlocking Widespread Adoption with Enterprise Pricing
21:38 - The Role of Enterprise License Agreements (ELA) in SaaS Growth
23:11 - Reducing Friction in Enterprise-Level SaaS Sales
24:48 - Using Credits to Incentivize SaaS Adoption
26:10 - Final Thoughts on Pricing & Packaging Strategies
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🎥 Videos Mentioned
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https://youtu.be/ph701u2hzUg
https://youtu.be/FcQ-Qxdvq_8
https://youtu.be/Ol6kMjzMOAs
https://youtu.be/Oz39Iqi058k
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🦥 SaaS CMO Pro
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

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