))
Eric Steinberg
Manage episode 363379393 series 2979423
Lori Shefa & Garen van de Beek, Lori Shefa, and Garen van de Beek에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lori Shefa & Garen van de Beek, Lori Shefa, and Garen van de Beek 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Hollywood media research guru and super fan of the pod - Eric Steinberg joins us in the bunker!
As the former SVP of research at CBS - he'll pull back the curtain and share the strategic and creative moves that took a so-so -performing comedy called "The Big Bang Theory" and made it into one of the biggest shows on the planet.
We'll also dig into some juicy topics like - how does research differ between traditional networks and streamers? What are the most effective methods for collecting and analyzing audience data these days? What trends are emerging in terms of audience behavior and preferences?
And because it's Upfront season (and because we just LOVE a fun challenge) we play "guess that cancelled pilot!"
Who knew all this research stuff could be so interesting?
(Eric, that's who!)
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26 에피소드
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