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RFG29 | How Brand Strategy and Marketing Can Make You Revenue - Klaire 'The Brand Titan' Muriithi
Manage episode 428234450 series 3242987
Andrew Balongo Opere에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Andrew Balongo Opere 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Are you curious to know how Brand strategy and Marketing can increase revenue for your business?
In this episode of "Revenge of the Forsaken Gods," I interview brand custodian Klaire "The Brand Titan" Muriithi is currently the Brand at Little Cab, and she has experience with brands in tech, gaming, sports betting, and consumer goods.
She shares her first major rule, "Know Your Brand Like The Back Of Your hand" where she emphasizes the importance of understanding a brand's essence, values, and personality.
The discussion highlights the unique challenges and opportunities within the Kenyan branding landscape, stressing the need for locally tailored content.
Klaire also addresses the importance of identifying customer pain points and the role of a brand custodian.
The episode provides valuable insights into effective branding and marketing strategies, particularly in the Kenyan context.
SHOW NOTES:
Klaire's AI interview on Linkedin: https://www.linkedin.com/events/adoptionandadaptation-roleofaii7154011587358474240/theater/
Safaricom's AI Calendar:
https://www.behance.net/gallery/188704637/Safaricom-2024-Calendar
The Behind the Scenes footage of the AI calendar:
https://www.youtube.com/watch?v=F2k7vvELYMk
Agency that did the Safaricom calendar:
Linkedin: https://www.linkedin.com/company/tessera-communications/
Website: https://tesseraltd.com/
If you enjoyed the episode, help us grow by liking, subscribing and sharing with a friend.
If you want to find out more about branding and marketing
Connect with Klaire
Linkedin: https://www.linkedin.com/in/klaire-muriithi-brand-titan/
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