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Bryan Ossa | The CRM Ecosystem Shake-up
Manage episode 435580195 series 2715362
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In this episode of the RevAmp podcast, host Mark Lerner and guest Brian Ossa dive deep into the evolving CRM ecosystem.
They explore the contrasting approaches of HubSpot and Salesforce - with HubSpot rapidly pushing out new features and updates, while Salesforce takes a slower, more deliberate pace.
Mark and Brian also discuss the rise of "pseudo CRMs" like Monday.com and Asana, which are incorporating more CRM functionality, and how that is impacting the traditional CRM landscape. This episode provides valuable insights into the dynamics shaping the CRM market and the strategic decisions being made by leading providers.
Key Topics Discussed:
- The rapid release cadence and product strategy of HubSpot compared to more established CRM platforms like Salesforce.
- The emergence of "pseudo-CRM" tools like project management and marketing automation platforms that are encroaching on the traditional CRM market.
- The changing CRM ecosystem, with new players gaining market share and the potential impact of a hypothetical Google acquisition of HubSpot.
And much more!
#RevOps #CPQ #CRM #HubSpot #Salesforce #monday #asana #AI
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