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Kiri Masters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kiri Masters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Retail Media Growth Will Slow in 2025: Here’s Why

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Manage episode 463389743 series 3619202
Kiri Masters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kiri Masters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing this trend: post-pandemic normalization, increasing ecosystem complexity, and mounting resistance from brands over measurement standards and costs. The episode delves into the fragmentation of the retail media ecosystem, the need for standardization, and the pressures on retailers to prove incremental value. Despite these challenges, the retail media sector is still expected to grow healthily, and the episode emphasizes the importance of adaptation and transparency from retailers to capture more brand budget in the future.

Link to IAB 2025 Outlook report: https://www.iab.com/insights/2025-outlook-ad-spend-opportunities-growth

Link to Stratably research on average RMN use per brand: https://stratably.com/the-retail-media-wake-up-call/

Link to commentary by Andrew Lipsman: https://mediaadsandcommerce.substack.com/p/six-ways-rmns-might-kill-the-golden

CHAPTERS:

(00:00) About Today's Topic
(01:04) About the Show
(01:25) Introduction to Retail Media Spending
(03:09) Post-Pandemic Reality Check
(04:03) Ecosystem Complexity and Fragmentation
(06:14) Rising Costs and Budget Realities
(09:54) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

  continue reading

30 에피소드

Artwork
icon공유
 
Manage episode 463389743 series 3619202
Kiri Masters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kiri Masters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing this trend: post-pandemic normalization, increasing ecosystem complexity, and mounting resistance from brands over measurement standards and costs. The episode delves into the fragmentation of the retail media ecosystem, the need for standardization, and the pressures on retailers to prove incremental value. Despite these challenges, the retail media sector is still expected to grow healthily, and the episode emphasizes the importance of adaptation and transparency from retailers to capture more brand budget in the future.

Link to IAB 2025 Outlook report: https://www.iab.com/insights/2025-outlook-ad-spend-opportunities-growth

Link to Stratably research on average RMN use per brand: https://stratably.com/the-retail-media-wake-up-call/

Link to commentary by Andrew Lipsman: https://mediaadsandcommerce.substack.com/p/six-ways-rmns-might-kill-the-golden

CHAPTERS:

(00:00) About Today's Topic
(01:04) About the Show
(01:25) Introduction to Retail Media Spending
(03:09) Post-Pandemic Reality Check
(04:03) Ecosystem Complexity and Fragmentation
(06:14) Rising Costs and Budget Realities
(09:54) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

  continue reading

30 에피소드

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