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Kiri Masters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kiri Masters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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OpenAI's "Operator" Will Change How We Shop (And The Future of Retail Media)

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Manage episode 463558602 series 3619202
Kiri Masters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kiri Masters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI agent can handle meal planning, price comparisons, and shopping preferences, ultimately streamlining the shopping experience. Kiri delves into the anticipated shift in retail media dynamics, emphasizing how AI will change consumer interactions and potentially reallocate advertising spend. She also touches on AI's impact across various shopping categories and how retailers and brands must adapt to optimize their presence for AI agents. This is part one of a series examining the future role of AI in retail media.

Kiri's blog post on this topic: https://www.retailmediabreakfastclub.com/how-open-ais-operator-will-change-retail-as-we-know-it-2/

CHAPTERS:

(00:00) About Today's Topic
(01:57) About the Show
(02:17) How today's online shopping works
(02:47) How AI Shopping Agents would impact shopping behavior
(05:12) AI and Discretionary Purchases
(05:52) Future of AI in Retail Marketing
(07:45) Retailers Adapting to AI Agents
(08:06) Lessons from Amazon's Marketplace
(10:34) Challenges and Opportunities Ahead
(12:33) Conclusion and Future Insights
(13:12) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

  continue reading

30 에피소드

Artwork
icon공유
 
Manage episode 463558602 series 3619202
Kiri Masters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kiri Masters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI agent can handle meal planning, price comparisons, and shopping preferences, ultimately streamlining the shopping experience. Kiri delves into the anticipated shift in retail media dynamics, emphasizing how AI will change consumer interactions and potentially reallocate advertising spend. She also touches on AI's impact across various shopping categories and how retailers and brands must adapt to optimize their presence for AI agents. This is part one of a series examining the future role of AI in retail media.

Kiri's blog post on this topic: https://www.retailmediabreakfastclub.com/how-open-ais-operator-will-change-retail-as-we-know-it-2/

CHAPTERS:

(00:00) About Today's Topic
(01:57) About the Show
(02:17) How today's online shopping works
(02:47) How AI Shopping Agents would impact shopping behavior
(05:12) AI and Discretionary Purchases
(05:52) Future of AI in Retail Marketing
(07:45) Retailers Adapting to AI Agents
(08:06) Lessons from Amazon's Marketplace
(10:34) Challenges and Opportunities Ahead
(12:33) Conclusion and Future Insights
(13:12) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

  continue reading

30 에피소드

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