279. Into the metaverse: Why Meta opened a retail store

Retail Gets Real

Martin Gilliard, Head of Meta Store, joins the show to chat about why Meta opened a physical store, what the store is designed to do and what retailers need to know about emerging opportunities in the metaverse.

Gilliard describes the Meta store as a physical space designed to mimic a living room, where consumers can try out the devices such as the Oculus VR headsets, Portal video call devices and RayBan-partnered smart glasses that can enable them to have experiences in the metaverse. Gillard describes how customers have responded to the experiences in the store so far and how retailers should be thinking about the metaverse.

Learn more at retailgetsreal.com.