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Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
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You don’t have to run a sale for Black Friday (or ever)
Manage episode 347637621 series 3329774
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In the world of retail, we’re taught that running a sale is always a good idea - because more transactions = more money = good. But is that really true? And do we have to run promotions at the holidays or any other time?
Here’s what I think: promotions are a tool, not a necessity.
Tune in to this episode for:
- A permission slip to have a sale-free holiday season
- Advice on how to make sure your promotional strategy serves you
- My take on why you need to know your margins before you have a sale
And hey, at the end of the day we want what’s best for you & your business. Whether that means #BlackFridayForever or #NoSaleNovember, you get to choose.
🕸 feelgoodretail.com
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!
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