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S2 Ep 8 Retail 2022: Hybrid Shopping & Purpose Driven Shoppers
Manage episode 321624462 series 2994511
Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We dive into a great new study on retail and consumer brands, “2022’s New Normal for Retail,” from IBM’s Institute for Business Value. This rich report clearly states that retailers and brands need to be present on all fronts and show consumers they share their values.
CONSUMERS HAVE BEEN THROUGH THE WRINGER
But they’ve been resilient. They’ve found creative ways to adapt to extreme circumstances, using technology to navigate uncertainty in new ways. And they expect brands to do the same. While shopping may have recovered to pre-pandemic levels, inflation and other market factors are causing not only dissatisfaction in the marketplace, they are also making consumers more attuned to these sorts of shifts.
RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-WertzLet's go shopping!
- Email Jeff at [email protected] and connect on LinkedIn here
- Email Cristene at [email protected] and connect on LinkedIn here
- Follow us on Instagram @retaildoneright
- Tweet us @RetailD0neRight
- Michael Cooke is our brilliant sound engineer and editor
- Jade Siriswad composed our theme music
36 에피소드
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