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Trackable Marketing…That Costs Very Little Money
Manage episode 343442662 series 2889377
Restauranttopia, Brian Seitz, David Ross, and Anthony Hamilton에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Restauranttopia, Brian Seitz, David Ross, and Anthony Hamilton 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Roger Beaudoin
Founder of Restaurant Rockstars Podcast and Educational Platform, Operator, Author, Consultant
Trackable Marketing…That Costs Very Little Money
What’s old becomes new again.
In spite of the most amazing marketing technology available to businesses out there, good ol’ fashioned grass roots campaigns are still very viable. In fact, in a digital world with online relationships, the face-to-face efforts can be refreshing and nostalgically cool.
Exclusive coupons, loyalty clubs, scratch offs, kickbacks and partnerships are all still on the table, and it takes almost nothing to get them going.
And, with every tactic of this ilk, the tracking is very, very easy.
Why tracking?
Well, you want to know if your efforts were effective. If you see a lot of the coupons, scratch offs and referral cards in your cash drawer after a shift, you now have a finite measure of just how popular each campaign was. If popular, run it back. If not, move on.
Also, with these sorts of things, you know exactly what guests leveraged your offer(s), what they ordered, how much they spent and whether or not they brought friends!
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Check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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YouTube: https://www.youtube.com/channel/UC9aRVuDUYsV370Rfh-QxDag
Brian Seitz https://www.linkedin.com/in/brian-j-seitz-j-d-19863616/
David Ross https://www.linkedin.com/in/david-ross-b6b39175/
Anthony Hamilton https://www.linkedin.com/in/anthony-hamilton-5805013a/
165 에피소드
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