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#11 Hiring Your First Salesperson as an Entrepreneur | Ray J. Green
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Ray Green에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ray Green 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this podcast, we explain how sales is quite different than marketing, and why the smartest thing you can do before you hire your first salesperson is get your marketing engines revved up.
The repeatable way to generate revenue is to develop fantastic systems and processes, not hire unicorn employees. Good marketing systems are crucial to your success. Then, once your marketing engine is generating leads, you handle your own sales in the beginning, even if it is not your strong point. The product feedback that you get from your customers at this stage of your business is priceless, and YOU are the one that needs to hear it.
Not only that, you need to build and refine the sales process so that you can teach your first salesperson what you want them to do. Your performance in this area is the difference between setting your salesperson up for success or failure. We also cover what to look for when you're interviewing and hiring salespeople, what the most common pitfalls are in the process, how to structure your reports to get a clear picture of who your top performers are, which marketing campaigns are working, etc.
We also discuss technology developments and the resulting changes in both marketing techniques and buyer behavior.
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