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It's the Golden Era of Brand Storytelling in Marketing from Super Bowl Ads to Social Media
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Eric Eden에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eric Eden 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social Media
How can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer?
In this episode, marketing expert John Bohan, who has collaborated with over 250 renowned brands including Dreamworks, Toyota, and Intel, discusses the essential elements of great storytelling in marketing. John emphasizes the importance of creating entertaining, educational, and inspirational content, and shares a successful campaign story for Yellowtail Wine during the Super Bowl. He also delves into the success stories of brands like Prime and Liquid Death, highlighting the impact of edgy and relatable marketing. John provides actionable advice for marketers on crafting compelling brand stories and leveraging social media, while also discussing the transformative potential of AI in marketing. Listeners can connect with @TheJohnBohan on Instagram or LinkedIn to get a complimentary brand story evaluation.
Yellowtail Super Bowl commercial John discussed
Example of Prime video story telling with Logan Paul and KSI
Check out John's website Socialtyze
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
01:06 Diving into Effective Storytelling in Marketing
02:21 Case Study: Yellowtail's Super Bowl Campaign
06:49 Challenges and Strategies in Marketing Campaigns
11:02 Exploring Other Successful Marketing Examples
15:12 Key Advice for Marketers on Brand Storytelling
18:28 The Future of Marketing with AI and UGC
20:05 Connecting with John for More Insights
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
챕터
1. Mastering Brand Storytelling for Growth (00:00:00)
2. Crafting Compelling Brand Stories on Social (00:09:00)
3. Exploratory Call for Brand Marketing (00:21:13)
168 에피소드
공유
