We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing. A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide. Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenie ...
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How to Live the Dream of Enterprise Marketing with True Executive Thought Leadership, Best in Class Analyst Relations, and ABM
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Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic Quadrant, and how do you get real ROI from true executive thought leadership. In this episode, we are joined by Kara Smith Brown, the Chief Revenue Officer of Lead Coverage, the only go-to-market con…
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Agents of Change in Marketing from Podcasting to Social Media, Events and How Marketers Can Win with AI
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Today we discuss how marketing channels are evolving, how in podcasting and in person events can be huge drivers and we discuss some practical ways marketers can use AI to be successful. In this episode, host Eric welcomes digital marketing consultant and guru Rich Brooks. Rich, the president of Flight New Media, a digital agency he founded 27 year…
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It's the Golden Era of Brand Storytelling in Marketing from Super Bowl Ads to Social Media
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It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social Media How can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer? In this episode, marketing expert John Bohan, who has collaborated with over 250 renowned brands including Dreamworks, Toyota, and In…
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How Startups and Business Owners Can Make Marketing Uncomplicated
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Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so many options for marketing investments it's overwhelming. In this episode, Kristi Mitchell, a fractional CMO and seasoned marketing strategist, shares her insights on developing effective marketing str…
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What Marketing Spend Drives Sales? And How Businesses Can Invest Better in Marketing with Solid ROI Tracking
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Unlock the mystery behind your marketing efforts and discover how every dollar spent can be traced back to tangible results. Get ready to transform your business's approach to lead generation with CRM guru Jason Kramer of Cultivize, who joins us to reveal the secrets to plugging lead leakages and mastering marketing attribution. With Jason's expert…
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Today we explore how to run epic digital marketing campaigns with great results In this episode, digital marketing guru Chris Rodriguez shares his journey from guerrilla marketing in the entertainment industry to becoming a tech startup marketing specialist. With over two decades of experience, Chris discusses his pivotal role in a high-performing …
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Simply Put: Why Clear Messages Win – and How to Design Them
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Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it. In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Si…
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The Art of Personal Branding and Its Influence on Modern Leadership
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How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBM In this episode, Victoria Pelletier, a 3X author, consultant, marketer, and renowned public speaker discusses the importance of personal branding and self-marketing. She shares her story about becoming IBM's number one social seller worldwide, em…
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Mastering the Sales and Marketing Tango: Innovative Strategies for Driving Better Business Outcomes with Events, ABM and Enterprise Marketing
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Today's episode discusses strategies for sales and marketing teamwork to drive better ROI for events, account based marketing programs. In this episode, Leslie Venetz, founder of a sales-led go-to-market agency, shares insights into integrating sales and marketing efforts for better business outcomes. Highlighting her vast experience with over 250,…
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How to Drive 10X Returns with Influencer Marketing - Integrated Marketing Strategies
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Today's episode will make you think differently about how to be successful with influencer marketing. In this episode, guest Dan Coughlin from the influencer marketing agency Get Hyped shares his expertise on leveraging influencer marketing for business growth. Dan discusses the evolution of influencer marketing away from traditional approaches tow…
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Every Business Leader Believes They have Credibility but 98% of Leaders are Not Credible. How do Leaders Get Credibility?
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If executives don't have credibility then no one believes anything they say. In today's episode we tackle the topic of mastering credibility. Credibility is a critical part of a professional brand. How do you get credibility? In this episode, Mitchell Levy, an author of 65 books, two time TEDx speaker, and global expert in credibility, shares insig…
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Can Businesses Get Growth from Organic Traffic with SEO? And What's Changing with SEO in the Era of AI
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Why do 96% of web pages get no organic traffic from Google? Today we discuss SEO strategy and how SEO is changing in the era of AI. In this episode, Lauren Gaggioli, an SEO consultant and organic content strategist, shares her journey from starting and selling her first business, an ACT and SAT prep company, to becoming an advocate for solopreneurs…
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How Being Human is Your Competitive Advantage - The Best Marketing is not B2B or B2C, it's Human to Human.
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Today's episode features a remarkable marketing campaign that generated over $700 Million in revenue. In this episode, marketing expert Bryan Kramer discusses his journey from running a successful marketing agency to becoming an author, keynote speaker and executive coach. He shares a standout story from his career involving a highly innovative inf…
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A Marketer's Blueprint for 50 Years of Career Success with Intention and Integrity
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Navigating a career path with the precision of a seasoned captain is no small feat. This episode contains practical advice from one a top CMO who is an expert in leadership. We discuss how to make sure your career is on course and we share how to steer through the journey with intention and integrity. We dissect the importance of aligning your pers…
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Turning Challenges into Viral Marketing Triumphs, Culture Counts and Why Your Company's Reputation Precedes You in Modern Marketing
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This episode will change the way you think about brand reputation in modern marketing. Estimates are that 90% of buyer activity is happening before buyers even talk to a sales person. What do marketers need to do to win in the modern buyer journey? In this episode, Eric interviews Larisa Summers, a seasoned Chief Marketing Officer with over 20 year…
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How to be a Remarkable Keynote Speaker and Grow Your Business by Selling from the Stage
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Today we tackle the marketing topic of how to grow your business through professional speaking. In this episode Eric interviews Steve Lowell, a seasoned keynote speaker who has given 3,500 talks globally and trained 100,000 speakers as a public speaking coach. Steve discusses his transition from the music industry to public speaking, influenced by …
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How Business Leaders Win by Approaching Marketing as an Investment
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How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results. Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing ag…
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How to Stand Out with the Evolution of Social Media Marketing in the Era of AI
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In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed more than 600 million times. She discusses her journey and insights into how marketing is evolving in the era of AI. She shares the strategies including a heavy focus on organic social media growth. Dr…
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Strategies for Mastering Instagram for Business & Personal Branding
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We discuss how you can master the Instagram channel for business and personal branding in today's episode In this episode, Corey Walker, a seasoned marketing agency owner and co-author of 'Instagram for Dummies' & 'Instagram for Business for Dummies', shares her insights into social media marketing, with a focus on Instagram. With 18 years of exper…
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Why do the Majority of New Products Fail? How to Avoid a Product Launch Flop
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How can product marketers make sure that they are successful in launching a new product? In this episode, our guest Narek, CEO and co-founder of Prelaunch.com, shares insights into how his company assists creators and entrepreneurs in making data-driven decisions to validate their product ideas before the market launch. He recounts a successful mar…
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The Email Boss Shares How to Win at Email Marketing in 2024
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How do marketers win with the evolving changes in the email marketing channel in 2024? In this episode, digital and email marketing expert Laine Belcastro, with over 15 years of experience delves into the specifics of conducting email marketing audits, the importance of system integrations, and optimizing email service platforms. Laine emphasizes t…
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What is the Secret to Successful Customer Marketing? And the 10 Customer Challenge
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What's the best way for marketers to get better customer insights and identify blind spots? In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven marketing in today's business environment. He emphasizes the importance of direct communication with customers, a method he and Eric credits for the most…
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How to Turn Chaos Into a Successful Digital Marketing Strategy
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Digital marketing transformation has never been easy for most organizations and perhaps it is more complicated than ever. Today we have a story about how a marketer drove a high impact digital marketing transformation and share ideas for how to overcome challenges getting organizations to embrace digital marketing. In this episode, Rebecca shares h…
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Celebrating the First 100 Episodes - and the Next 1,000 Episodes!
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Episode 100! In the 100th episode of the Remarkable Marketing Podcast, Eric reflects on the challenges marketers face, being expected to excel in all areas of marketing. The host reveals plans for the next three years, aiming to interview 1,000 marketing experts and leaders to share their best marketing experiences and learnings. With a focus on ce…
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What's the Best Strategy to Launch a Best Selling Book? Mastering Book Marketing
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Over 3 million non-fiction books are published every year. How do authors come up with the right launch strategy and successfully market their book? In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs …
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In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with iconic consumer brands like TaylorMade, Adidas, Oakley, K-Swiss, and Schutt Sports, among other international brands, to star…
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How to Scale and Grow a Business with Creative Guerrilla Marketing When You Don't Have a Big Budget
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In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative guerrilla marketing strategies, emphasizing the importance of creativity over a large budget. Jon explains his approach to helpi…
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Stories That Prove Podcasting and YouTube are Emerging as the Best Channels for Marketers
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In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing. In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She re…
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How the Best Marketers Get Products Seen and Sold on Amazon - Marketing Strategies and Pitfalls
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Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains what it takes for marketers to win on Amazon marketplace on the Remarkable Marketing Podcast In this episode, Eric hosts Stev…
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How to Create Emotional Branding Campaigns that Win Millions of New Customers
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How do you create successful brand campaigns that win millions of customer In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and h…
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How Marketers Can Strategically Connect Their Personal Branding Initiatives by Publishing a Book
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In this episode we are unlocking the secrets of successful book publishing for marketers. There is a lot to think about in the competitive and complex world of book publishing. Our guest is a publishing expert Larissa Soehn. She shares valuable insights into building a successful business, particularly in the sphere of helping authors publish their…
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How to Triple Online Marketing Results with Video Marketing - And Why YouTube is Becoming a Dominant Marketing Channel
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Today's episode will change the way you think about video marketing's impact on marketing results. And you need to hear about why YouTube is becoming a top performing channel for marketers. In this episode, video marketing expert Ryan Snaadt shares his journey and insights on leveraging video for marketing success. He discusses the impact of integr…
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How Can Marketers be Bold and Build Authority for their Personal Brand?
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This episode promises to reshape your understanding of what it means to be an authority in your field and how to leverage that position to take your personal brand to the next level. Our guest, Sara, a personal branding expert and author, discusses her journey in the marketing field, focusing on personal branding and authority marketing through pod…
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How do You Get Hundreds of PR Placements? Is PR the Right Way to Scale Your Business?
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How can you get 300 PR placements including spots in national media? In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public relations (PR). She discusses the transformative power of media coverage for businesses and how her agency specializes in he…
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What are the Secrets to Having a Successful Youtube Channel?
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This episode features Atiba De Souza, a marketing expert specializing in video content, as he shares his journey and insights on leveraging video marketing for businesses, Atiba discusses the importance of storytelling and educating clients through video, highlighting his early entrance into the tech and marketing world by building a search engine …
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What High Impact Marketing Strategies Allow Experts to Earn $1 Million a Year?
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How do experts get paid what they are worth for their advice? In this episode, our guest, Ann Carden, a successful marketing leader and CEO of an attraction marketing and media agency, shares her experience and strategies in helping clients build high-end, premium businesses. She discusses the importance of strategic marketing, including online pos…
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Can You Simplify Your Marketing by Using a Framework Strategy to Increase Sales by 5X?
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In this episode, Michael 'Buzz' Buzinski shares a project he is particularly proud of, where he rebranded and reframed the services of a fractional CFO for construction companies, which significantly increased the CFO's revenue by 5X. Buzz explains the importance of simplifying and systemizing marketing messages and offers advice on creating compel…
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How Do You Take a Swing at Fun and Creative Things in Marketing? The Chief Barketing Officer of Cyberdogz Shares the Secret
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In this episode, the guest, Mike Brevik, Chief Barketing Officer at Cyberdogz, shares the unique story behind the branding of Cyberdogz, a company that started over beer and pizza, driven by a desire to stand out in the marketing world with a fun, yet unconventional, name. He discusses his journey from a graphic designer to leading a branding agenc…
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How to Stand Out and Drive Growth by Achieving Sales & Marketing Alignment
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In this episode our guest shares a story about how she helped a large tech company exceed their growth goals by getting the sales and marketing teams aligned on the story they were telling prospects. Stacey Danheiser, a former Fortune 500 marketing leader turned consultant, shares her journey from the corporate world to consulting, specializing in …
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Unlocking Marketing Magic with AI: How to Be Authentic and Save 40+ Hours a Month
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How do you navigate the very confusing process of leveraging AI to be massively more efficient in running your business? In this episode, our guest Menekse a marketing and AI expert shares her journey from starting in SEO to developing a revolutionary AI tool for business leaders. She discusses the evolution of Google's algorithm, the role of AI in…
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Maximizing Marketing ROI With Web Site and Cloud Systems Reliability
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Maximizing Marketing ROI With Web Site Reliability The worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system. This can make for a very bad day (and month) in terms of marketing performance. In this episode, Marc Firth, co-founder of Firney, dis…
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The Rolling Thunder PR Strategy That Got a Company the Feature Story They Wanted
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In this episode, Lauren Cockerell, president and founder of a PR and marketing agency in Texas, shares her journey in the industry for over two decades. She discusses the inception of her agency in 2017, her podcast 'The Impatient Entrepreneur', and the importance of patience in entrepreneurship. Lauren highlights a case study showcasing her agency…
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How Data Driven Marketing Drives Growth, Builds Credibility and Gets Marketing a Seat at the Table
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In this episode, the guest, Steve Stano a marketing expert with 15 years of experience, discusses his work in growth marketing, customer marketing, and particularly, business intelligence marketing at large financial institutions. Steve emphasizes the importance of business intelligence within marketing to inform strategies, the need for a data-dri…
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How Do You Scale Content Campaigns to $1 Million a Month? What's Your ROAS?
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In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 …
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Founder Starts in Garage, Builds Company to $120 million in 6 Years, Gets 185,000 Five Star Reviews and Becomes Biggest Marketer on Etsy
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In this episode, Curtis Matsko, the CEO and Founder of Portland Leather Goods, shares how he built a $125 million business in just years. Starting on a bet to impress his girlfriend, Curtis leveraged his expertise in Internet marketing to sell leather journals at art festivals, eventually becoming the top seller on Etsy, getting 185,000 Five Star r…
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In this episode, Eric interviews Amy Singleton, a former registered nurse specialized in open heart surgeries who transitioned into running a digital marketing agency and a podcast called Queens Lead. Amy shares her inspiring journey from nursing to marketing. A serial entrepreneur, Amy embarked on a venture into digital marketing with the mission …
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Modern PR - Combining PR, Influencers, Event Marketing, Podcasting and Brand Collaboration
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In this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, particularly in female, family, and food sectors. Highlighting a successful campaign for Post Pamper, San Diego's first postpartum retr…
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A Social Media Strategy Shift Where Doing Less Can Drive 1000% More Reach and Engagement
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In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly impro…
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How to Find Your Audience and Get Booked 600 Times as a Speaker
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This episode discusses strategies for getting professional speaking gigs, emphasizing creative ways to get booked as a speaker. Leisa Reid shares how she booked 600+ speaking gigs and how she helps entrepreneurs become speakers to grow their business. Highlighting a shift away from cold calling and tedious manual processes, this episode explores th…
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A "Set it and Forget it" Social Content Strategy That Works and a Growth Success Formula Every Entrepreneur Can Use
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In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner. Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue, emphasizing the importance of being clear on a brand's values, mission, vision, and target client as the cornerstone of effec…
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