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Why Your Corporate Partnerships Must Elevate Your Guest Experience
Manage episode 364906292 series 3441570
Amy Milne에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Amy Milne 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, your host Amy Milne gets real with Mel Jack, Manager of Brand Partnerships at Alterra Mountain Company, a hospitality company that owns and operates 15 iconic year-round resorts throughout North America. Together, Amy and Mel take an in-depth look at how corporate partnerships are moving from transactional to experiential by making sure that the customer experience is elevated. As Mel likes to say, "we won't take money anymore just to put a sign up.", people need to experience the brand. We see so many ways to put Mel's advice into action when it comes to non-profit events. Mel shares some of her favourite activations with us and really drives home the importance of doing your research when looking at potential brand partnerships - she promises it's worth the effort! Not only is Mel an expert in her field and passionate about what she does, but she's cool, down-to-earth and an overall good human. You're gonna love her!
To connect with Mel directly, feel free to message her directly on LinkedIn.
“Know the brand you’re approaching. Do your research and paint them a story that already fits their brand.” – Mel Jack
Connect with us:
- Beyond Fundraising Inc: https://www.startingbeyond.com/
- LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/
- Instagram:
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