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The Power of Story: How to Clarify your Message to Engage More Donors
Manage episode 364333881 series 3441570
Amy Milne에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Amy Milne 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, your host Amy Milne gets real with Dr. J.J. Peterson, Head of StoryBrand and certified marketing genius. StoryBrand helps companies and non-profit organizations create a clear brand story and compelling marketing in order to grow their business. As a StoryBrand Certified Guide herself and a huge Dr. J.J. fan, this was a special one for Amy! Many non-profits struggle to talk clearly and concisely about what they do in a way that engages people. Prepare to be blown away as Dr. J.J. walks us through the seven elements of a basic story framework and how to create talking points that will invite our donors/participants/beneficiaries into a story where they can be the hero. This episode has the power to change the way you build your website, write your emails and interact on social media. Not to mention, Dr. J.J. is the most fun good human. This is a must listen!
To get started, go to storybrand.com/brandscript to start filling in your talking points and creating your story.
“At StoryBrand, we help non-profits tell marketing stories and fundraising stories in a way that engages more people.” – Dr. J.J. Peterson
Connect with us:
- Beyond Fundraising Inc: https://www.startingbeyond.com/
- LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/
- Instagram:
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