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Scot Delorme — A SHOC Energy Drink Co-Founder on Creating a Health & Fitness Energy Brand
Manage episode 334074636 series 2858394
Oli Russell-Cowan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Oli Russell-Cowan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Scot Delorme, is the President and Co-Founder of A SHOC Energy Drink.
Scot fell into the beverage business by accident. Whilst away travelling a family friend reached out about a business opportunity to become a partner in a drinks company. Scot learnt all aspects of the beverage business and eventually took over the company. He started another brand called 24C, an emergency vitamin c packet. He sold the company after just a year. He knew how to create beverage brands which down the road lead to working with Monster Energy where he became VP of Innovation and would come up with all of Monster's flavors.
Delorme stayed at Monster for 8 years. He then partnered with Lance Collins who foundered FUSE and BodyArmor to launch A SHOC in 2019 which at the time was called Adrenaline Shoc. Scot wanted to launch a brand that was health, had no sugar that athlete's could drink. They got NSF certified started an athlete team including Paul Rodriguez (P Rod), Chase Elliott, Billy Kemper, Dashawn Jordan.
Joining us is sports performance trainer Joe Cancellieri who runs the onsite athlete gym and program at A SHOC. Joe will be running us through their fitness center and Scot will give us the lowdown on how they are building their brand and what campaigns A SHOC has coming up.
Enjoy and get rad!
You can follow what A SHOC is up on Instagram at ashocenergy and be sure to follow Joe Cancellieri.
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