))
Customer Experience #14: Core Competence – Having Relevant Conversations
Manage episode 153878780 series 1105567
Quinn Byrne Coaching에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Quinn Byrne Coaching 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Having relevant conversations with your customers is vital to making the sale.
In this week’s podcast Michael talks about the importance of relevant conversations. He explains that while there may be one user of your product or service in your customer’s organisation, there can be many other people who have a stake – and a say – in the decision to purchase.
Each of these people views the decision using a different set of rules: rules which have particular relevance for them, but perhaps not for others. The challenge for the salesperson is to learn what is relevant for the different roles in their customers’ organisations, distinguish their products features accordingly and have relevant conversations.
Can you make your sales pitch relevant to your customer’s finance department? What about the logistics department? Or Health & Safety? Having relevant conversations with all the stakeholders is key to success.
Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.
Do you use iTunes? Click here to subscribe for free and have iTunes automatically download future episodes of this podcast. (More options)
10 에피소드
공유
