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Jennifer McGurk에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jennifer McGurk 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Travis Makes Money
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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Pursuing Private Practice
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Jennifer McGurk에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jennifer McGurk 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to the Pursuing Private Practice podcast, hosted by Jennifer McGurk, a Registered Dietitian and business coach. This podcast is your go-to resource for everything related to building and growing your private practice, whether you’re just getting started, leading your team, or celebrating a season of coasting. In each episode, we’ll dive into the real stories of dietitians navigating the ups and downs of private practice. You’ll hear about the challenges, wins, and lessons learned from dietitians who help clients reinvent wellbeing on their health journey. Get ready for actionable tips, proven strategies, and a behind-the-scenes look at what it takes to succeed in private practice. This show will empower you with the knowledge and inspiration to run your private practice like the CEO you are. CEO is not just a title— it means you are Choosing Extraordinary Opportunities.
…
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116 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2544235
Jennifer McGurk에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jennifer McGurk 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to the Pursuing Private Practice podcast, hosted by Jennifer McGurk, a Registered Dietitian and business coach. This podcast is your go-to resource for everything related to building and growing your private practice, whether you’re just getting started, leading your team, or celebrating a season of coasting. In each episode, we’ll dive into the real stories of dietitians navigating the ups and downs of private practice. You’ll hear about the challenges, wins, and lessons learned from dietitians who help clients reinvent wellbeing on their health journey. Get ready for actionable tips, proven strategies, and a behind-the-scenes look at what it takes to succeed in private practice. This show will empower you with the knowledge and inspiration to run your private practice like the CEO you are. CEO is not just a title— it means you are Choosing Extraordinary Opportunities.
…
continue reading
116 에피소드
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Pursuing Private Practice
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Rachelle Heinemann , Therapist, Eating Disorder Expert, & Confidence Coach to talk about what dietitians need to know about counseling in private practice. The heart of a successful private practice isn’t just about providing nutrition education—it’s about building strong, supportive therapeutic relationships that truly help clients heal. In this episode, we dive into what makes counseling different from education, why setting boundaries is crucial for both you and your clients, and how to navigate client ambivalence. This episode will give you key takeaways to transform your counseling strategies, create better connections with your clients, and ultimately improve retention in your private practice. The Therapeutic Relationship: A therapeutic relationship is about creating a safe space where clients feel comfortable exploring their challenges, while the provider maintains professional boundaries and understands personal biases. Counseling vs. Education: Counseling goes beyond simply providing information, as it requires understanding how clients receive and interpret that information, as well as addressing any resistance they may have. Counseling Tips for Dietitians: A key tip for dietitians is recognizing that not all clients are fully invested in the counseling process, and acknowledging their ambivalence can help nurture a more effective and supportive relationship. Boundaries in Counseling: Setting clear and consistent boundaries is essential, not only for preventing burnout in providers but also for creating a structured environment that supports clients' personal growth and accountability. Timestamps: 03:30 Private Practice Journey: Rachelle shares how her work evolved from one-on-one therapy to podcasting to speaking and becoming a leader in her community. 05:54 Counseling and Business Success: Discussion on how strong counseling skills are essential for building a thriving private practice. 08:30 Counseling vs. Education: Rachelle explains the difference, stressing the need to understand clients' experiences and resistance to make changes. 12:18 Creating a Safe Space: The importance of acknowledging clients' ambivalence and providing a safe environment for expression. 16:13 Naming Client Feelings: Discussion on the importance of naming clients' emotions while avoiding assumptions. 23:45 Importance of Boundaries: The necessity of boundaries for both clinician well-being and client healing. 30:39 Defining Good Work: Discussion on the qualities of good counseling, including attentiveness and being human. 34:16 Tolerating Discomfort: Exploring the importance of helping clients develop resilience in uncomfortable situations. 37:10 Holding Space for Clients: Rachelle reflects on pivotal moments in counseling and the value of holding space rather than fixing problems. 39:10 Advice for Dietitians: Rachelle shares the importance of cross-education, supervision, and therapy for enhancing counseling skills. Rachelle Heinemann is a confidence coach, eating disorder expert, and speaker. Originally trained as a therapist, she’s spent years helping people overcome challenges like self-doubt, burnout, and disconnection. She understands the struggles because she lives them, too, and she has the tools and experience to help. 📱 Connect with Rachelle on her website or Instagram. Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead your team with confidence? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/ Find us on Instagram @ pursuing.private.practice…
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Pursuing Private Practice
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1 Counseling Strategies That Will Change Your Client Sessions 40:21
40:21
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나중에 재생
리스트
좋아요
좋아요40:21
Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Shawna Melbourn, a non-diet Registered Dietitian and owner of ED for RDs . Shawna shares the journey of starting her online program, the evolution of her offerings, and the importance of human connection in counseling. Development & Growth of ED for RDs: ED for RDs grew from a single course created during maternity leave into a robust program with diverse offerings, addressing the evolving needs of dietitians. Feedback Guides Change: Participant surveys and focus groups provided essential insights, enabling program adjustments to better align with learner levels and preferences. Counseling Strategies & Techniques: Shawna and Jennifer discuss building genuine connections with clients through techniques like emotional coaching and the importance of meeting clients where they are. Personal Challenges in Counseling: Dietitians often face pressures like perfectionism and delivering measurable results, requiring a balance of empathy and self-boundaries to take care of themselves in private practice. Timestamps: 00:34 The Importance of the Conversation: The conversation begins with an introduction to the importance of discussing the journey of a business owner, including the ups and downs, and the significance of counseling skills in private practice. 06:14 Seeking Creativity and Connection: Shawna shares her experience of feeling the need for creativity beyond private practice and the desire to connect with other dietitians, especially during the transition into motherhood. 08:13 Laying the Groundwork for a New Program: Shawna discusses the initial organization of their program, outlining the modules they wanted to include, and how they began selling it even before it was fully developed. 14:53 Adapting to Feedback: The conversation shifts to the feedback received from participants, leading to changes in the program structure, including the frequency of Q&A sessions. 19:41 Tailored Training for Diverse Learners: Shawna emphasizes the importance of tailored training for different levels of learners, highlighting the shift from a large program to smaller, more focused offerings. 23:13 Launching "ED for RDs Essentials": Announcement of the upcoming launch of "ED for RDs," a six-module program designed for early to intermediate learners, which will replace the one-year program and offer more flexible access. 25:59 The Art of Effective Delivery: Discussion on the importance of delivering information effectively to ensure client transformation and the significance of building human connections in counseling. 30:40 Normalizing Pressure in the Profession: Shawna talks about the pressure dietitians may feel to deliver results and earn their worth, normalizing these feelings within the profession. 41:38 Resources: The episode concludes with the importance of the ED for RDs website as a central hub for resources. Shawna Melbourn is a non-diet Registered Dietitian, an Approved Supervisor through the International Association for Eating Disorder Professionals (CEDS-S), and a Certified Intuitive Eating Counselor. She has walked alongside many individuals and families while they take courageous steps toward recovery from an eating disorder. With almost 20 years of dedicating her career to this vulnerable and rewarding population, she developed an online training course for Registered Dietitians and other healthcare providers to learn these valuable and caring tools. In ED for RDs: Eating Disorder EDucation for Registered Dietitians online courses, she shares her years of training, and clinical experience from both hospital and private practice and offers a safe place to gather non-diet, evidence-based practical knowledge. Want to connect with Shawna? 🌐 Website: www.edforrds.com 📱 Instagram: @edforrds Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/ Find us on Instagram @ pursuing.private.practice…
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Pursuing Private Practice
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, Kat Durston, the owner of Flourish Virtual Assistants , and Jordyn Springer, lead VA at Flourish and Jennifer’s assistant to discuss the incredible impact the right team can have on business growth, team dynamics, and how Flourish supports dietitians. Whether you’re just starting your business or looking for ways to grow sustainably, you’ll gain valuable insights from this conversation. Flourish’s Story: Kat discusses how she founded Flourish during her undergraduate studies, combining her creative background and nutrition education to support dietitians with social media and content creation. Why Jennifer Hired Flourish: Jennifer explains that she hired Flourish because she values that they have both nutrition education and marketing skills, among other attributes. The Importance of Delegating: Kat and Jennifer emphasize the power of delegating to a skilled team, which allows them to focus on growth. Unconventional Dietetics Journey: Jordyn discusses how working for Flourish and Pursuing Private Practice gave her the courage and confidence to shift gears and pursue a master’s degree in digital marketing rather than dietetics. Challenges in Business: Kat reflects on the early struggles of building Flourish, from handling rejections to meeting the evolving needs of clients. Adapting has been key to Flourish’s business growth. Timestamps: 02:17 The Birth of Flourish: Kat shares the origin story of Flourish, a company that provides virtual assistant services specifically for dietitians. Jennifer expresses excitement about the growth of Flourish and the impact it has on the dietitian community. 09:49 Why Jennifer Hired Flourish: Discussion on the relationship-focused approach of dietitians versus traditional marketing strategies. 14:47 Jordyn's Role and Responsibilities: Jordyn introduces her role at Flourish and expresses her enjoyment in learning and taking on various projects. 19:42 An “Unconventional” Dietetics Journey: Jordyn shares her educational background and her decision to pivot from dietetics to a focus on marketing, pursuing her creative strengths. 28:52 The Value of Team Support: Kat and Jordyn discuss the value of having a supportive team, especially for those working from home, and how accountability plays a role in their productivity. 30:11 Navigating Business Challenges: Kat reflects on the challenges of running a business, including the need to adapt to market demands. 35:22 Future Goals and Adaptability: Kat and Jordyn discuss their goals for the future. Kathryn (Kat) Durston is a registered dietitian based in Grand Rapids, Michigan, with a unique background and multiple degrees in both Art and Design and Nutrition and Dietetics. She blends her creative passion with clinical expertise to craft engaging content and impactful marketing strategies. As the founder of Flourish Virtual Assistants , Kat has grown her marketing and media company from a college startup to a thriving 10-member team in just three years. Flourish has supported over 250 healthcare businesses with services ranging from social media management and blog writing to SEO and email marketing. In addition to her marketing work, Kat runs her own virtual private practice, Naturally Good Nutrition , specializing in functional nutrition for autoimmune conditions. 📲 Find Flourish on Instagram @flourishva 📩 Want to work with Flourish? Contact the team here. Jordyn Springer is the lead virtual assistant at Flourish, where she has been a key team member for over 1.5 years. During her time at Flourish, she has collaborated with more than 30 dietitians and B2B professionals, delivering exceptional support and expertise. Through Flourish, she works with Jennifer on the Pursuing Private Practice team. With a bachelor’s degree in dietetics, Jordyn is now expanding her skills by pursuing a master’s degree in digital marketing, blending her nutrition background with creative marketing strategies to make an even greater impact. 💬 Interested in chatting with Jordyn? Connect with her on LinkedIn! Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/ Find us on Instagram @ pursuing.private.practice…
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Pursuing Private Practice
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, the owner of Declet Designs to discuss the highs and lows of 2025 and what’s ahead. Whether you’re just starting your private practice or have been a CEO for years, you'll relate to Jennifer and Courtney’s reflections on the past year. Reflection on the Past Year: Courtney and Jennifer discuss the highs and lows of Pursuing Private Practice in 2024. There were significant highs such as the revamp of Business School , and there were plenty of lows like the disappointing outcome of the fall cohort of EXPAND which received 0 applications. 2025 Word of the Year: Jennifer shares her word of the year for 2025 - content. For her, it doesn’t mean that she’s settling. It means that she’s settled. In a world where we constantly chase an ever-moving finish line, she’s decided that this year, she’s already arrived. Team Dynamics and Changes: Courtney and Jennifer talk about transitions within their teams, which leads to a period of adjustment that takes time. The Future of the Pursuing Private Practice Podcast: The podcast will now feature biweekly episodes, focusing primarily on dietitian business owners. Topics will focus on themes in Business School , such as navigating challenges in private practice and implementing effective business strategies. Timestamps: 03:54 Podcast Goals: The goal of the podcast is to inspire business owners to persevere through challenges and take up space. 06:30 Word of the Year: Jennifer shares her word of the year, "content," and what it means for 2025. 17:00 Revamping Business School: Discussion of the revamping of the business school and the challenges faced in the past year. 22:39 New Consulting Options: Introduction of new consulting options for clients, including 1:1 business consulting and VIP days, allowing for more personalized support. 26:46 Shift to Bi-Weekly Episodes: Announcement of a shift to bi-weekly podcast episodes to allow for richer conversations and better planning. 35:10 Plans for 2025: Jennifer shares plans for 2025, focusing on content creation and potential new offerings, while also emphasizing the importance of boundaries and team effort. 38:32 Closing Remarks: Encouraging listeners to rate, review, and provide topic requests for future episodes. Courtney Vickery, MS, RD, LD is a multi-passionate entrepreneur in the weight-inclusive space. She's an anti-diet dietitian and Certified Intuitive Eating Counselor with her own private practice, Vickery Wellness . She is also the CEO of Declet Designs , her website and branding studio for weight-inclusive businesses. She has a double dose of knowledge, with bachelor's degrees in political science and dietetics, plus a Master's degree in Foods & Nutrition from the University of Georgia (and still teaches an undergraduate course there). Her passion for blending her love for weight-inclusive care with her knack for web and branding design makes her your friendly expert in dietetics and web design. Find Courtney on Instagram at @ decletdesigns Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit : https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp : https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School : https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/ Find us on Instagram @ pursuing.private.practice…
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Pursuing Private Practice
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Welcome to a bonus episode of the Pursuing Private Practice podcast! In this podcast episode, Jennifer McGurk, CEO of Pursuing Private Practice, answers questions about hiring and leadership in business. Topics include hiring your first team member, the interview process, the difference between employee and contractor positions, the importance of setting clear expectations and communication, and the complexities of team dynamics in private practice. This episode is full of action steps for you to embrace leadership in your business. 00:04:30 - CEO Time and Job Descriptions The significance of scheduling CEO time to evaluate business operations. Discussion about the different steps to create a job description for a virtual assistant based on tasks needed, outcomes, and budget. 00:09:42 - Paying Team Members Comparison of hiring a virtual assistant versus a dietitian, focusing on roles and revenue generation. Insights on how to determine fair pay for dietitians based on expertise and business finances. 00:17:45 - Employee vs. Contractor Differences Explains the differences between hiring W-2 employees and W-9 contractors, focusing on supervision and responsibilities. 00:21:23 - Marketing Job Positions and the Interview Process Strategies for marketing job openings effectively to attract the right candidates for your business. Advice on conducting interviews and assessing candidates' problem-solving skills and fit for the role. 00:30:06 - Setting Expectations for Retention The importance of setting clear expectations for team members regarding client sessions and communication, including hiring and managing team members effectively. 00:35:21 - Job Descriptions for VAs and Interviewing Candidates Explores the necessity of having a job description when hiring a virtual assistant to ensure clarity of roles and expectations. Highlights the importance of asking the right interview questions to avoid bad hires. 00:38:54 - Addressing Performance Issues and Conflicts of Interest for Team Members Starting a Practice Discusses strategies for addressing performance issues with associates, including setting clear goals and expectations. Explains how to manage situations when associates wish to start their own private practices. 00:46:27 - Client Retention and Building Business Assets Emphasizes the importance of client care during transitions when associates leave, allowing clients to choose their path. Discusses the importance of creating intellectual property and business assets to sustain a practice. 00:49:19 - Pay Structures for Employees and Leadership Support Explores different pay structures for employees in group practices, including hourly rates and fee splits. Encourages business owners to seek support and build leadership skills to create sustainable practices. 00:57:31 - Join EXPAND More information about the EXPAND business coaching program for support in hiring and leadership. The program helps you hire your team, manage your team, and step into your CEO role as a leader.…
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Pursuing Private Practice
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1 Pivoting Your CEO Role with Stefani Reinold and Lindsay Stenovec 51:57
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좋아요
좋아요51:57
Welcome to the Pursuing Private Practice podcast! This is our last episode of Season 2. Season 3 will be back in 2025! In the meantime, visit our website , check out our programs, Business School and EXPAND , and make sure you're on our email list to stay tuned about upcoming events. Also, follow us on Instagram! @pursuing.private.practice Join Jennifer McGurk, the CEO of Pursuing Private Practice, and her two business best friends, Dr. Stefani Reinold and Lindsay Stenovec, as they discuss the business changes and evolving their CEO roles. Join the conversation to hear about: Business Transitions Are Inevitable: Jennifer, Stefani, and Lindsay share experiences of embracing change to their "job descriptions", team transitions, and the impact of personal and professional shifts on business decisions. Factors for Business Decision-Making and Shifting Priorities: It's important to reflect on the evolving priorities and boundaries in business over time. Jennifer, Stefani, and Lindsay explore how financial security, family boundaries, and personal capacity have influenced business decisions and transitions. Perception vs. Reality in Business: Being CEO is not without its challenges. Business perception has been heavily influenced by skewed online representation of business ownership. Recognizing Burnout Triggers: Jennifer, Stefani, and Lindsay talk about how they recognize burnout triggers and how to take personal accountability in business. Emotional Elements in Business: Navigating transitions and responsibilities as an entrepreneur can be very emotional. Gain insight into personal growth and emotional regulation in business ownership. The key takeaway? Fully stepping into your CEO role gives you freedom and autonomy. While this is a privilege, it can also be a burden. Finding business friends to support you through your entrepreneurial journey is essential for your well-being. Dr. Stefani Reinold is a board-certified psychiatrist, author of the book Let Your Heart Out, podcast host, military wife, and mother of 4. She is the founder of Wholehearted Psychiatry , an integrative, holistic psychiatry practice in Dripping Springs, TX. She is passionate about normalizing mental health struggles, sharing antidotes to hustle culture, and encouraging individuals to live out their unique purpose. When she is not breaking the mold for traditional psychiatrists, you can find her spreading mom life truth bombs, talking business strategy, embracing her infinite Pinterest failures, or living out her minimalist, organized life fantasies in her perfectly imperfect home in Austin, Texas. Find Stefani on Instagram @stefanireinoldmd Lindsay Stenovec is the owner of Nutrition Instincts, Inc – a group practice in San Diego, CA specializing in eating and feeding disorders. She enjoys offering supervision to dietitians in individual and group settings and has spent 13+ years working with people experiencing eating disorders, the intersection of disordered eating, and pregnancy/postpartum and child feeding challenges. Lindsay is passionate about supporting dietitians so that they feel grounded in their collaborative work with clients, can hold space for healing, and maintain a sustainable career. She is currently navigating a business transition in deciding to close Nutrition Instincts this summer to make space for professional supervision services, consulting projects, and speaking engagements. Find Lindsay Stenovec on Instagram @ lindsaystenovec_rd…
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Pursuing Private Practice
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1 Scale Your Business Using Technology with Stephanie Hofhenke 36:03
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Stephanie Hofhenke, the CEO of String Marketing, to discuss an update on technology as a business owner. Episode Highlights: Trends in Technology for Entrepreneurs: Stephanie goes through trends in technology, mindset shifts, and how setting up an EMR can help business owners save time, money, and energy. Challenges and Benefits of Technology: Stephanie and Jennifer emphasize the importance of creating an experience for your clients to keep them coming back. There are so many benefits in setting up technology systems as a way of customer service, but it can be challenging for business owners who aren't "tech-savvy". The Evolution of String Marketing with String Connect: Stephanie shares the development process of the String Connect product, emphasizing the customer-driven approach, addressing client needs, and streamlining marketing activities for practitioners. The key takeaway? Leveraging technology to streamline your business processes can change your life as a business owner. Stephanie Hofhenke is the founder of STRING Marketing , a digital agency that has focused on serving dietitians for 14 years. Stephanie and her team of experts are passionate about helping practitioners elevate their practice and master their marketing. She leads a growing team with branding, marketing, and website experience. Together they have worked with over 400 practitioners and have launched even more websites. They build websites that attract millions of unique visitors per year. She has a sincere appreciation for the work that dietitians and healthcare professionals do to impact the world. Her knowledge of the unique challenges practitioners face has been compiled into a remarkably effective toolkit that helps practitioners across the country take their business marketing challenges head-on. Find out more about STRING Connect . Find STRING Marketing on Instagram @stringmarketing Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice Follow us on Instagram! @pursuing.private.practice Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/…
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Courtney Vickery, CEO of Declet Designs , as they define what it means to be a CEO. They share personal experiences of how their CEO roles have changed and discuss delegation, team support, and the importance of mentorship and coaching. Join the conversation as they discuss: Importance of Self-Care and Boundaries: Boundaries will evolve and change according to your passions, market, and strengths. They discuss the evolution of their CEO job descriptions and how their CEO role has changed through the different stages of business. Taking Care of Your Team and Getting Support: Team members are valuable assets to any company. Jennifer and Courtney stress the need for any business owner to prioritize their own well-being while leading a team. Creating Space for CEO Time: CEO Time is not what you think! It's a mix of data and intuition to make business strategy decisions for the company's vision. Run Your Home Like a CEO: Running a home like a CEO means understanding the big picture of your home, creating systems, delegating tasks, and getting support for your life (just as much as your business!) Use the exercise outlined in this podcast episode to create your ideal CEO job description! Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice Follow us on Instagram! @pursuing.private.practice Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/…
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1 Systems for Motherhood and Home Life with Heather Rudalavage 45:38
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Heather Rudalavage, the owner of Intuitive Nutrition , to discuss various systems in motherhood and home. Join the conversation to learn more about: The Intersection of Parenthood and Private Practice: Heather and Jennifer discuss the intersection of parenthood and private practice, and how many private practice professionals desire a flexible lifestyle to balance work and family. The Importance of Running Your Home Like a CEO: Heather emphasizes the importance of running your home like a CEO with examples of systems, tips, and ways to integrate life and work for business owners at every stage of business. Business Growth and Redefining Success: All business owners go through business growth, burnout, and then must redefine success on their terms. The conversation explores the different definitions of success and the factors that contribute to personal fulfillment and achievement in business: schedule, boundaries, money, impact, and flexibility are all "worth" the hard work. Lessons from Parenting and Business Ownership: Heather and Jennifer discuss the lessons learned from parenting and business ownership, emphasizing the similarities in long-term commitment, adaptability, and the ongoing journey of growth and development. Heather shares personal experiences of parenting and the transition to adulthood with her children. The conversation reflects on the different stages of parenting and the impact of family dynamics on personal and professional growth. Reflect on what systems are helpful for you in running your home like a CEO. Heather Rudalavage is an anti-diet, weight-neutral Registered Dietitian, Certified Intuitive Eating Counselor, and Certified Body Trust Coach in the Philadelphia area. She is the founder of Intuitive Nutrition . She has spent the last 10+ years helping women achieve their health goals with compassion, empathy, and a dash of humor! She is married to her high school sweetheart and mom to 3 teenagers. She enjoys spending time outdoors, knitting, and reading. She loves meeting new people and has traveled to 20 countries. She is currently about halfway through writing her first novel. Find Heather on Instagram at @antidiet.heather Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice Follow us on Instagram! @pursuing.private.practice Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/…
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Alyssa Callahan, the CEO of Nourished with Kindness , to discuss the importance of systems in group practice. They both share valuable insights and tips for implementing effective systems in business. As a business owner, learning to navigate the complexities of running a practice and being an entrepreneur is crucial for success. Join the conversation to learn more about: Navigating Insurance Systems: Taking insurance in a group practice comes with its own set of challenges, particularly in managing cash flow and dealing with insurance companies. Alyssa shares her experience of a major issue with an insurance contract and the impact it had on her practice. Despite the challenges, she highlights the value of having multiple insurance contracts to maintain stability in the business. Financial and HR Systems: In addition to insurance systems, Alyssa discusses the importance of financial and HR systems in her group practice. She emphasizes the use of a reliable payroll system like Gusto for employee management and payroll processing. Having effective HR systems in place ensures smooth operations and supports the growth of the practice. The Importance of Skill Building: Throughout the conversation, Alyssa emphasizes the importance of skill building in creating and managing systems. As a business owner, developing the skills to handle challenges and implement effective systems is essential for long-term success. Building a skill in system creation and management allows for better problem-solving and decision-making in the business. Employee Systems and Project Management Tools: Alyssa shares her experience with Asana, a project management tool that has transformed the way her team operates. From onboarding to benefits checks, having the right systems in place has made a significant impact on the efficiency and success of her practice. Marketing and Onboarding Systems: Alyssa also highlights the importance of marketing and onboarding systems in her practice. From job descriptions to the interviewing processes and onboarding procedures, having well-defined systems in place has streamlined the hiring and training process for new team members. These systems not only benefit the business but also create a positive experience for employees. Alyssa Snow Callahan, MS, RD, CEDS-C, is a Registered Dietitian Nutritionist, Certified Eating Disorder Specialist - Supervisor, Certified Intuitive Eating Counselor, author of The Mindful Eating Journal, and Founder / CEO of Nourished with Kindness . Alyssa specializes in eating disorders, binge eating, emotional eating, and body image in teens and adults, as well as a weight-neutral approach to treating fertility/pregnancy issues. She is also passionate about helping eating disorder and non-diet providers grow their business and clinical skills. Find Alyssa on Instagram, @Nourishedwithkindness and her own Instagram @alyssacallahanrd Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice Follow us on Instagram! @pursuing.private.practice Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/…
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Welcome to the Pursuing Private Practice podcast! Join Jennifer & Jeannie Petrucci, CEO of LivingPlateRx , to hear all about Jeannie’s journey starting her private practice, pivoting her business, and the support that helped her get to where she is today. Join the conversation as they discuss: Trying New Things: Pivoting your business and trying something new can be scary, but don’t be afraid to experiment and try new things. Failure is just an opportunity to pivot and learn. Leaning on Support: The journey of developing your business is tough to do alone. Find a strong support system to help you navigate the challenges and celebrate the successes. Prioritizing Mental Health: Building a business can be isolating, and entrepreneurship can most definitely take a toll on mental health. Remember to find what self-care works for you, and continue to prioritize it. Intellectual Property & Assets: Intellectual property is valuable in your business, and it’s the foundation for scaling your business in a sustainable way. The journey of building a business is filled with challenges, but with the right mindset and support, it’s possible to create a business that serves YOU. We hope this inspires you to keep learning, growing, and expanding your business to take up space. Jeanne Petrucci, MS, RDN, is the CEO and Founder of Living Plate Rx. She is a Registered Dietitian with a Master of Science degree in Nutrition Education from Teachers College, Columbia University. She has participated in research with gold-standard institutions exploring the impact of evidence-based culinary nutrition education programs and tools on human nutrition-related health behaviors. She is a busy mom of four and grandmother of 3 who has been exactly where many of you are - struggling to create all the content you need to serve your clients and grow your practice while still having energy for everyone else. Jeanne brings her experience as a private cooking instructor for more than 25 years to her second career as a dietitian content creator. She founded Living Plate Rx 5 years ago, building a meal planning platform and content library to support practitioners with all the resources they need to grow their practices without burning out. Today’s Dietitian, the nation's leading media company for dietitians, recently acquired minority ownership in Living Plate Rx. Check out these resources to learn more about Living Plate Rx: Your Ultimate Guide to Creating SOPs in Your Practice Free Workshop: Elevate Your Practice: Create a Year of Content to Attract, Serve, and Retain Your Ideal Clients Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice Follow us on Instagram! @pursuing.private.practice Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/…
Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Courtney Vickery, CEO of Declet Designs , as they discuss the importance of implementing effective systems in business. They share how systems have revolutionized their business operations and leadership roles. Join the conversation as they discuss: Rest & Reflection in Business: Many professionals who pursue a career in private practice face burnout at some point. It’s important to take a step back to avoid burnout. Systems are essential for being able to COAST in business to maintain long-term success. The Evolution of Systems in Pursuing Private Practice: Pursuing Private Practice began with no systems in place. Now, we use project management tools such as Trello and Asana to leverage systems to meet our overarching business goals. Adjusting for Different Learning Styles: Individuals on your team might have different learning styles. Being able to accommodate various learning styles to ensure effective communication and seamless execution is game-changing. The Impact of Systems on Business Growth: When you have systems in place that align with your business goals and meet your team’s communication needs, business growth can start to happen. Leveraging Visual & Auditory Communication: People learn differently, and using different visual and auditory systems can be extremely effective. Some people like things typed out, some learn best from videos, and others just need to hear it out loud. We hope this encourages you to ask yourself, “How are the systems I have in place allowing me to take up space in business?” and “How can I make them better?” Systems can help you become the business owner you were meant to be. Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice Follow us on Instagram! @pursuing.private.practice Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/…
Welcome to the Pursuing Private Practice Podcast! In this episode, Jennifer is joined by fellow CEO Deanna Wolfe to discuss resilience in entrepreneurship, practical tips on marketing and selling, and the importance of bold messaging and authenticity in building a strong brand presence. Join the conversation as they discuss: Dream Jobs and Self-Care in Entrepreneurship: Discover how entrepreneurship opens doors to creating dream jobs while highlighting the crucial role of self-care and overcoming limiting beliefs. Integrity in Marketing and Selling: Explore the importance of authentic marketing, handling objections, and selling with integrity as fundamental components in establishing a successful business that resonates with the community. Business Wisdom: Learn that it's perfectly acceptable not to have everything figured out. The discussion also covers wise business investments, avoiding unnecessary expenses, and the ability to adapt to market shifts. Financial Success for Dietitians: Challenge the stereotype that dietitians can't thrive financially. Discover how prosperity positively influences both personal and professional growth. Listen to the full episode to gain valuable insights into transforming passion into a thriving business and how to boldly market your offers. Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice Follow us on Instagram! @pursuing.private.practice This episode of the Pursuing Private Practice is sponsored by Business School . Join our comprehensive online program to help you set up your business, start to see your first few clients, and grow! Business School includes our educational platform, weekly connection calls with our team and other members, and a Facebook Group for accountability. Customized business education for starting and growing your business Guides + templates + action steps to make your life easier Workbooks to support your business planning An exclusive online community to celebrate with you, vent with you, and cheer you on Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/…
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1 Maximizing Your Email Marketing Strategy with Yvette Quantz 32:45
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer & fellow CEO Yvette Quantz of Customized Nutrition Newsletters as they discuss how email marketing is a powerful tool that allows you to connect with your audience, nurture relationships, and drive conversions. Unlike social media, where your message can easily get lost in the noise, email allows you to go deeper and engage with your subscribers on a more personal level. Here are some reasons why email marketing is essential: Deeper Engagement: Email allows you to provide more in-depth content and build a stronger connection with your audience. Segmentation: With email, you can send targeted messages to different segments of your email list based on their interests and needs. Funnel Creation: You can create specific funnels to guide your subscribers through their customer journey and provide them with the right content at the right time. Ownership: Your email list is an asset that you own. Unlike social media followers, you have full control over your email list and can transfer it to different platforms if needed. Email marketing is a powerful tool that can transform your business. This episode will show you how to add value and connect with your audience through email! Yvette Perrier Quantz, RDN, LDN, is a passionate dietitian and creative nutrition entrepreneur who’s been blazing her path in the nutrition and wellness industry since 2003. Since 2008, she has owned and operated a private nutrition practice, Food Therapy, offering clients a holistic approach to nutrition as the foundation of radiant health and meaningful contribution. Through Customized Nutrition Newsletters and Foodspiration® line, Yvette creates educational and inspirational resources for other health and wellness professionals to connect, educate, and inspire their clients and community. A prolific blogger on nutrition, health, and elevated living, she is also the author of: The Little Black Book of Foodspirations®, and Prayers and Petitions for My Cancer Warrior. Connect with Yvette on Instagram Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice Follow us on Instagram! @pursuing.private.practice Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/…
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1 Building & Marketing a Certification Program Summer Innanen & Danni Adams 40:26
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Welcome to the Pursuing Private Practice Podcast! In this episode, Jennifer is joined by Summer Innanen and Danni Adams , two seasoned body image coaches. They discuss their journey into creating a certification process for supporting professionals to confidently help clients improve body image. They also discuss the impact of feedback, and how their collective approach brings different perspectives and experiences into a rich learning environment. Join the conversation as they discuss: Continuous Learning: Certification programs should be flexible and continually updated based on feedback and emerging insights. Values Alignment: Professionals should align with their values and engage with current events sensitively. Coaching Skills Matter: Coaching skills, not just knowledge, are vital for effective support in body image coaching. Transparency and Collaboration: Transparency and collaboration can enhance the development and impact of certification programs. Danni “Amapoundcake” Adams ( https://www.instagram.com/amapoundcake/ ) is an influencer, writer, activist, body image coach, and sought-after speaker from Sanford, Florida. The audacious body image coach has been invited to speak at Harvard University, University of Ottawa, Bethune Cookman University and more about race, beauty, and other topics. She's been featured on ABC's Tamron Hall Show, Dr. Phil and The Sisaundra Show. Summer Innanen ( https://summerinnanen.com/ ) is a professionally trained coach who’s been specializing in body image, confidence and self-worth since 2014 and has helped hundreds around the world. She is the best-selling author of the book Body Image Remix and host of Eat The Rules - a podcast ranked in the top 0.5% of all podcasts dedicated to anti-dieting, body image, and intersectional feminism. Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice Follow us on Instagram! @pursuing.private.practice Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/…
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