Should I take a break from podcasting over the Christmas holiday period?

Pump Up Your Pod

As we approach the Christmas and New Year holiday season and we start thinking about taking some time off, it's also important to think about whether your podcast should take some time off.

Listenership really drops from as early as the 12th of December. There's a little spike around those few days between the 27th - 29th of December, but then drops way down again after that.

So with that in mind, if you were thinking about taking some time off - December is the time to do it and feel okay about it. Be back to releasing though by the 5th of January or thereafter because podcast listenership goes WAY UP from there. It stays consistently higher than usual up until the school holidays are over.

For the November - December period the big winners are Education, Leisure and Music related podcasts. Makes sense right? When you're not in your normal routine - you want to be learning something new, or listening to something fun.

This should help you make some decisions about your release schedule for December. If you are going to take a break, this is a perfect time to PROMOTE PREVIOUS PODCAST EPISODES.

Have a look back through your statistics and see what episodes have been the most downloaded, and share those ones again. Why do you re-share what was already popular? Because if it's popular once, there is a HIGH probability that it will be popular the second or even third time around.

It's also an opportunity to look at what episodes perhaps you didn't get a chance to even really promote the first time.

Links Mentioned:

The Pod Lovers - free online podcasting community

Bamby Media Website

See omnystudio.com/listener for privacy information.