An Introduction to Paid Book Promotion

Publish & Prosper

Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt Briel & Lauren Vassallo, Matt Briel, and Lauren Vassallo 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

8M ago 48:23

MP3•에피소드 홈

In this episode Matt & Lauren explore paid book promotion. We review our favorite sponsorship opportunities, take a brief look at different types of book promo ads and paid social media ads, and debate the value of influencer marketing.
Dive Deeper

💡 Check out Written Word Media

💡 Check out BookFunnel

💡 Learn how to set up BookBub Ads

💡 Read Social Media 101: Facebook, Instagram, and X
Sound Bites From This Episode

🎙️ [10:00] “I think that it's one of the best ways to have authentic sponsorship while still paying for it. Because I think that newsletters, at least, you're still at that point where you're reaching an audience of people that have already said that they like the content creator enough to subscribe to their email newsletter list. You're speaking to an already interested and engaged audience when you're included in somebody's newsletter.”

🎙️ [27:45] “So nonfiction creators, they are creating these pieces of content. In many cases, that's not the main draw for them. That's just a lead magnet. So they give those books out in the hopes that they land more consulting contracts or things like that.”

🎙️ [45:14] “I think that influencers kind of had their peak time to shine and now people are looking much more towards targeted advertising and not just casting a wide net with an influencer.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog,
our YouTube channel, and more.
💀 Find us on Facebook, X, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.