Why Storytelling Is Important To Marketing With Mark Evans

Promote, Profit, Publish

Juliet Clark에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Juliet Clark 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5y ago 19:45

MP3•에피소드 홈

Many companies in need of senior leaders often struggle to find one because of the costs. Many times, these senior leaders are expensive. Borne out of this challenge, we now have what is called a fractional officer. In this episode, Juliet Clark helps you understand what this emerging position is by sitting down with Mark Evans, a Fractional CMO or a Chief Marketing Officer for a fast-growing B2B and SaaS company looking to attract and engage better prospects. Here, Mark explains to us the nature of his job, how it is cost-effective, and why it is growing to become a more attractive option. He then takes us into his expertise with his books about storytelling and marketing, highlighting the importance of using stories to attract people and, more importantly, connecting with them. Join Mark as he shares more wisdom and expertise in this conversation.

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